Tech writing superstar David Pogue writes about his experiment with DRM-free ebook publishing. He concludes that even though his DRM-free book was pirated all over the net, the sales were as high as he expected them to be, based on his previous books' sales. Pogue goes on to talk about what he's learned here -- that DRM-free isn't necessarily bad for sales -- and invites other publishers to try it out. One thing he badly misses, though, is the technical failure of DRM to prevent piracy. Pogue's previous, DRM-crippled ebooks were also
pirated, after all, because DRM isn't hard to break (ebooks are vulnerable to a particularly fiendish technical attack called "re-typing"). So when Pogue puts DRM on his books, he only locks down the readers who are honest enough to pay for his stuff in the first place. The people who cheat and download without paying get the copies that the DRM has been removed from.
My publisher, O'Reilly, decided to try an experiment, offering one of my Windows books for sale as an unprotected PDF file.
Should e-Books Be Copy Protected?
After a year, we could compare the results with the previous year's sales.
The results? It was true. The thing was pirated to the skies. It's all over the Web now, ridiculously easy to download without paying.
The crazy thing was, sales of the book did not fall. In fact, sales rose slightly during that year.
That's not a perfect, all-variables-equal experiment, of course; any number of factors could explain the results. But for sure, it wasn't the disaster I'd feared.
Arriving in my inbox at a steady clip this morning: a series of phishing emails aimed at Bitcoiners, promising that the sender has found a bug in “the Bitcoin client” and promising “Pay 0.07 BTC today, get 10 BTC for 15 hours.”
The Smile Makers 88 was sent to McDonald’s franchise managers in 1987, filled with garments they could buy for themselves, their families, and their workers. It. Is. Terrible.
Earlier this month, I gave the afternoon keynote at the Internet Archive’s Decentralized Web Summit, and my talk was about how the people who founded the web with the idea of having an open, decentralized system ended up building a system that is increasingly monopolized by a few companies — and how we can prevent the same things from happening next time.
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Some truths are universal. For one, your phone will always run out of power when you most need it. For another, the charging cords that come packaged with your Apple device will fray, split, and rip faster than Usain Bolt in a game of tag.Instead, pick up a charging cord that anyone would have a tough […]
Some people say magic tricks are nerdy and best left to your 12-year-old asthmatic cousin. But others see value in perfecting the slight of hand and showmanship associated with a perfectly executed routine. We’re firmly in the latter camp. And now, we’re giving you the ability to put a few parlor tricks up your sleeve with the Penguin […]