Tech writing superstar David Pogue writes about his experiment with DRM-free ebook publishing. He concludes that even though his DRM-free book was pirated all over the net, the sales were as high as he expected them to be, based on his previous books' sales. Pogue goes on to talk about what he's learned here -- that DRM-free isn't necessarily bad for sales -- and invites other publishers to try it out. One thing he badly misses, though, is the technical failure of DRM to prevent piracy. Pogue's previous, DRM-crippled ebooks were also
pirated, after all, because DRM isn't hard to break (ebooks are vulnerable to a particularly fiendish technical attack called "re-typing"). So when Pogue puts DRM on his books, he only locks down the readers who are honest enough to pay for his stuff in the first place. The people who cheat and download without paying get the copies that the DRM has been removed from.
My publisher, O'Reilly, decided to try an experiment, offering one of my Windows books for sale as an unprotected PDF file.
Should e-Books Be Copy Protected?
After a year, we could compare the results with the previous year's sales.
The results? It was true. The thing was pirated to the skies. It's all over the Web now, ridiculously easy to download without paying.
The crazy thing was, sales of the book did not fall. In fact, sales rose slightly during that year.
That's not a perfect, all-variables-equal experiment, of course; any number of factors could explain the results. But for sure, it wasn't the disaster I'd feared.
It’s not just Mexican cement giant Cemex that’s refusing to bid on the Great Wall of Trump; many of the firms in the super-concentrated large-scale construction sector are signalling their unwillingness to participate in the wall’s construction.
In 2012, Google rolled out Certificate Transparency, a clever system to spot corrupt “Certificate Authorities,” the entities who hand out the cryptographic certificates that secure the web. If Certificate Authorities fail to do their jobs, they put the entire electronic realm in danger — bad certificates could allow anything from eavesdropping on financial transactions to […]
With the shambolic FARC peace deal finally in place, the Colombian government is hoping to shift the country’s farmers from Colombia’s major cash crop: the coca leaves that are refined into the world’s cocaine supply. Perhaps with the guerrillas no longer defending the crops they relied on for operating capital, Colombia can put coca behind […]
What could be more fun than a slingshot that shoots tiny airplanes? A slingshot that shoots tiny glowing airplanes of course! These toy planes are outfitted with ultra-bright LEDs, so you can fly all night without losing them in the trees.Whether you are a regular-sized child, or an overgrown adult one, these light-up flyers offer […]
You know the drill. You go to the dentist and they ask you how often you floss. You lie through your teeth and say, “every day!” (Bonus points if you have some cilantro or chives stuck in your gums from lunch). You don’t want to keep up the charade any longer, but rubbing that tiny strand […]
The Raspberry Pi Foundation has done outstanding work packing a fully capable desktop computer into a package the size of a deck cards—especially one that only costs $35. But if you already have a working laptop, why should you care? Oh, how much you have to learn. Besides operating well as a compact digital media hub, […]