Tech writing superstar David Pogue writes about his experiment with DRM-free ebook publishing. He concludes that even though his DRM-free book was pirated all over the net, the sales were as high as he expected them to be, based on his previous books' sales. Pogue goes on to talk about what he's learned here -- that DRM-free isn't necessarily bad for sales -- and invites other publishers to try it out. One thing he badly misses, though, is the technical failure of DRM to prevent piracy. Pogue's previous, DRM-crippled ebooks were also
pirated, after all, because DRM isn't hard to break (ebooks are vulnerable to a particularly fiendish technical attack called "re-typing"). So when Pogue puts DRM on his books, he only locks down the readers who are honest enough to pay for his stuff in the first place. The people who cheat and download without paying get the copies that the DRM has been removed from.
My publisher, O'Reilly, decided to try an experiment, offering one of my Windows books for sale as an unprotected PDF file.
Should e-Books Be Copy Protected?
After a year, we could compare the results with the previous year's sales.
The results? It was true. The thing was pirated to the skies. It's all over the Web now, ridiculously easy to download without paying.
The crazy thing was, sales of the book did not fall. In fact, sales rose slightly during that year.
That's not a perfect, all-variables-equal experiment, of course; any number of factors could explain the results. But for sure, it wasn't the disaster I'd feared.
The new Ikea Catalog is making a big bet on very small living spaces — the kind of place that costs more than half your monthly salary but is too small for a dinner-table, let alone a separate room for your kids, who are supposed to sleep in a bunk-bed in the living room (“Why […]
Retired Brigadier General John Adams served for 30 years, including a stint as a military intelligence officer: in an op-ed in The Hill, he says that while he supports trade deals, the secretive Trans Pacific Partnership has almost nothing to do with trade, and will hasten America’s de-industrialization, making it harder for the US military […]
Microsoft’s deceptive hard-sell to gets users to “upgrade” to Windows 10 (the most control-freaky OS to ever come out of Redmond) is made all the more awful by just how much personal, sensitive, compromising data Microsoft exfiltrates from its users’ PCs once they make the switch.
If you’re looking to earn a top salary in the tech industry, there’s no better career than coding. However, sometimes the hardest part of entering this career path is knowing where to begin.We took the Complete Web Developer Course because it took that decision out of our hands. This course teaches beginner-friendly coding languages that will also help land an immediate […]
To be a Pokémon master, you’ll need a phone that won’t constantly die on you. Because nothing is worse than seeing the screen go black right as you’ve finally found the Charizard of your dreams.That’s why we’re so excited about the LinearFlux PokeCharger Portable Battery ($39.99). With its 3.0 Amp HyperCharging technology, this slim battery will […]
The tech industry is constantly innovating, and in order to stay competitive, you’ll need to keep up. The Programming Into the Future Bundle was created to teach you the skills employers are looking for at this very moment, including in-demand coding languages like Google Go.The bundle of courses includes instruction on a range of innovative tools that advanced coders […]