Tech writing superstar David Pogue writes about his experiment with DRM-free ebook publishing. He concludes that even though his DRM-free book was pirated all over the net, the sales were as high as he expected them to be, based on his previous books' sales. Pogue goes on to talk about what he's learned here -- that DRM-free isn't necessarily bad for sales -- and invites other publishers to try it out. One thing he badly misses, though, is the technical failure of DRM to prevent piracy. Pogue's previous, DRM-crippled ebooks were also
pirated, after all, because DRM isn't hard to break (ebooks are vulnerable to a particularly fiendish technical attack called "re-typing"). So when Pogue puts DRM on his books, he only locks down the readers who are honest enough to pay for his stuff in the first place. The people who cheat and download without paying get the copies that the DRM has been removed from.
My publisher, O'Reilly, decided to try an experiment, offering one of my Windows books for sale as an unprotected PDF file.
Should e-Books Be Copy Protected?
After a year, we could compare the results with the previous year's sales.
The results? It was true. The thing was pirated to the skies. It's all over the Web now, ridiculously easy to download without paying.
The crazy thing was, sales of the book did not fall. In fact, sales rose slightly during that year.
That's not a perfect, all-variables-equal experiment, of course; any number of factors could explain the results. But for sure, it wasn't the disaster I'd feared.
Robbo writes, “Lloyd Kaufman is best known as the uber super epic producer/director who runs Troma Films, creators of such cinema icons as ‘The Toxic Avenger’ and ‘Surf Nazis Must Die.’ Lloyd is also a die-hard advocate for Net Neutrality and he has posted an article to the Huffington Post entitled: Innovation And Our Better […]
The Mirai worm made its way into information security lore in September, when it was identified as the source of the punishing flood of junk traffic launched against Brian Krebs in retaliation for his investigative reporting about a couple of petty Israeli criminals; subsequent analysis showed Mirai to be amateurish and clumsy, and despite this, […]
James Cawley is a 50 year old Elvis impersonator from Ticonderoga, NY; his friend William Ware Theiss was costume-designer for the original Star Trek series, and left Cawley the blueprints for the original Star Trek Enterprise sets in his will — so Cawley rented out a 13,000 sqft shuttered supermarket and built an exquisite replica […]
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The Boing Boing Store’s Gift Guide is full of ideas for pretty much anyone in your life like hipster ice cub trays, Xbox controllers, Halo Boards, and even diamond necklaces. As always, all products in the Boing Boing Store come at great discounts, too. Shop by price bucket starting at under $20. Under $20:Bloxx Jumbo Ice Trays […]