Tech writing superstar David Pogue writes about his experiment with DRM-free ebook publishing. He concludes that even though his DRM-free book was pirated all over the net, the sales were as high as he expected them to be, based on his previous books' sales. Pogue goes on to talk about what he's learned here -- that DRM-free isn't necessarily bad for sales -- and invites other publishers to try it out. One thing he badly misses, though, is the technical failure of DRM to prevent piracy. Pogue's previous, DRM-crippled ebooks were also
pirated, after all, because DRM isn't hard to break (ebooks are vulnerable to a particularly fiendish technical attack called "re-typing"). So when Pogue puts DRM on his books, he only locks down the readers who are honest enough to pay for his stuff in the first place. The people who cheat and download without paying get the copies that the DRM has been removed from.
My publisher, O'Reilly, decided to try an experiment, offering one of my Windows books for sale as an unprotected PDF file.
Should e-Books Be Copy Protected?
After a year, we could compare the results with the previous year's sales.
The results? It was true. The thing was pirated to the skies. It's all over the Web now, ridiculously easy to download without paying.
The crazy thing was, sales of the book did not fall. In fact, sales rose slightly during that year.
That's not a perfect, all-variables-equal experiment, of course; any number of factors could explain the results. But for sure, it wasn't the disaster I'd feared.
As I wrote about last month, the hotelier who operates the Toronto property bearing Trump’s name was desperate enough to get shut of it that they had bid millions for the right to change the name of the hotel.
Everyone’s favorite Internet monopoly Amazon looks like it’s about to eat Blue Apron’s lunch. Amazon just announced plans to boy high-end grocery chain Whole Foods last month in June, and has also recently filed for trademarks around prepped meal kit services– that’s Blue Apron’s sole business.
This old Mental Floss post collects salesmans’ miniatures from the 1930s, including mausoleums, swimming pools, Persian rugs, and more — but the gem is this gorgeous neon sample-case.
The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]
The Fader Stealth Quadcopter from TRNDlabs packs incredible flight performance into a package small enough to land on your phone screen, and it’s available now in the Boing Boing Store.The Fader’s six-axis gyroscope module gives it perfect balance in the air. This makes the onboard 720p HD camera all the better for shooting amazing flight […]
Although fully autonomous vehicles aren’t yet allowed on public streets, they are poised to dominate the roads in the not-too-distant future. But before that happens, Apple, Google, Uber, and other companies now investing in self-driving tech are going to need talented developers that can account for the dizzying array of factors at play when a […]