By Rob Beschizza at 8:00 am Mon, Jul 26, 2010
I’m laughing at how horrible that is!!
Article needz moar Shocked Kitty.
can it really be called beer? was it not distilled?
it is indeed a fermented product; alcohol content is increased by freezing & removing water – ie, an ‘ice’ beer taken to extremes.
love to see them do a pony keg.
I think I’d call it a bit more than ‘high-proof’. At 55% ABV, it’s the strongest beer in the world (second place is a mere 43%…)
I was under the impression that Brewdog are Scottish not Belgium.
Brewdog are indeed a Scottish brewery, but the drink is a Belgian-style blonde beer I believe.
It’s a pity that Brewdog feel the need to create these attention-grabbing drinks (partly because of their continuing competition with a German brewery to produce the strongest beer in the world) since their normal brews are topnotch (and available from most supermarkets here in Scotland).
Ah yes, I should have read the referenced article closer, I missed that bit in the bumph, I suspect I was distracted by the corpse bottles…
This latest stunt from Brewdog has the beer geek community all in an uproar. Check out the forums on beeradvoate.com for examples. You can probably tell where my allegiance lay with my use of “stunt” to describe it. Pretty typical for these guys. Google “sink the Bismark + beer” for another Brewdog happening.
And as to whether it’s still beer: probably not. It’s not distilled by ATF definitions – it’s concentrated – but it’s certainly way WAAYYY out of any recognized style.
want… no, NEED.
End of history indeed, I am reminded of the decadence at the fall of the Roman Empire.
I’ll stick to Simpler Times ale, thanks.
only 12 bottles made. Let me know when a proper sized run is made
Baldhead: Good luck, but don’t hold your breath waiting for a proper-sized run.
This stuff likely cost far more than the selling price to make. The cost of the taxidermy alone is probably approaching the sale price. The alcohol would have to be freeze distilled numerous times to get that high an alcohol content. The power costs were likely enormous, not to mention the grain bill.
Things like this are a marketing ploy, pure and simple. It is an interesting pursuit, but very few people would really want to drink this, given the likely price due to the costs of production. It does make for excellent press, and that’s cheap advertising.
If you want to try one of their beers available in North America (where I assume many, if not most BB readers reside), I would recommend their collaboration with Stone Brewing Company, Bashah.
The beer cozy cries out for a plush stuffed animal re-make.
I would want one of those bottles just for the WTF factor. Would also love to taste the drink, but not holding my breath. I’ll definitely be on the lookout for their other products, their sense of marketing appeals to me :D
and humans win again
Wierdness aside, BrewDog does create some excellent beers.
At 500 pounds a bottle, a squirrel in a top hat or a stoat in a kilt is a bare minimum of what I’d expect. :P
Add’l marketing touch: each roadkill bottle accompanied by signed document from drunk driver responsible.
Well, at least the little critters corpses ain’t doin’ handstands.
I hear they next will do the same with stuffed human fetuses with alcohol gushing out through the fontanelle. Maybe put a drinking straw in there? I hope Boing Boing does another tickling post with color pics on that too.
“wacky taxidermy” isn’t funny. :(
Speaking from experience, humans generally don’t stuff all that well. Lack of fur and whatnot.
I am saddened. I always wanted to end up stuffed, a la Lenin. Or Trigger. Danged if I’m gonna foot the bill for the “furless procedure” markup, however.
Anon @ 22 – how does the fur help?
Oh, and I expect the fur helps hide any stitchery and such. I used to have a stuffed iguana when I was a kid. The stitching had nothing to hide it. Probably an amateur job, sure, but still.
650 to 900 dollars a bottle?? No Belgian-style ale is worth that kinda money, not even in a creepy chipmunk-outfit
I drank the so-called best beer in the world (a Belgian Westvleteren 12) last week near the beautiful Abbey of Westvleteren for only 4,30 euro, if you keep in mind that Westvleteren Brewery is known for its smallest production of all the trappist beers & very limited export.
But wait, *I* drank the so-called best beer in the world last week… and it was a different one! Cue dramatic music.
I like beer. Quite a bit, actually. But I’m ashamed to live on the same planet as these guys. Er, do me a favor? Go back to Uranus, or wherever it was you came from, please?
No need to get self-righteous, folks — read their website first. All of the animals used were roadkill.
Bad taste? Probably. Cruelty? Nope!
Oh no! They took road kill and turned into beer packaging. Won’t someone think of the poor widdle animals.
I’m not sure if this beer would be nice, although I’d certainly be interested to try it. Whether it’s “technically beer” or not I think is half the point of what they’re doing. Which is to say creating a new product through some very interesting techniques. Still it’s fermented and not distilled and has all the ingredients of a beer, so I’ say it’s still a beer.
All in all I don’t care if it’s a publicity stunt or whatever else.
The packaging is art, the product is unique and possibly delicious and they’re pushing boundaries to create something very unique.
Hats off to them I say!
“Yes. I would like a glass with my beer thank-you.”
packaging seems like a take on this from Custom Creature:
Perfect. I’ll keep an eye out for this beer, the next time I have the urge to drink something piped through a squirrel’s ass.
hmmm….looks a little familiar…..
I recently brown bagged one of these in central park. Only half the bottle knocked me out; I fell asleep on the bench and woke to a squirrel using the rest of my fine beverage as a sex toy. The first half was awesome; the second half had a weird taste to it.
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