London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film - a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu's head signifies his personality, and his pants signify his environment - the app produces content according to its reading of each half.
Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities.
Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It's a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations.
I have a 64GB iPhone, but I don’t like using iTunes to transfer videos to it because it is a hassle. I have this little $30 USB/Lighting flash drive that holds 32GB of files, including videos, photos, and songs. I plug it into my computer, copy over a bunch of card magic instruction videos, and […]
Researchers at UC Riverside and Centro de Investigación Científica y de Educación Superior de Ensenada have published a paper describing their ongoing success in setting a “transparent nanocrystalline yttria-stabilized-zirconia” into patients’ skulls, which reveal the patients’ brains so that the patients’ brains can be zapped with therapeutic lasers.
Much of what goes into creating an amazing photo happens in the digital darkroom. Here’s your chance to master all things photo editing: the Ultimate Adobe Photo Editing Bundle, now available in the Boing Boing Store for just $29.99.Across 8 courses and over 41 hours of intensive instruction, you’ll learn the fundamentals of Adobe’s suite of photo […]
3D printers are hot, but they’re also pricey. While the prospect of cranking out everything we can dream up is enticing, cost is often one factor that keeps us from jumping onto the 3D printing train.Now, thanks to M3D, that doesn’t have to be the case. You can now get its flagship 3D printer–plus four reels of filaments–for just […]
It’s no secret that technology is changing the way we all work—but it’s also transforming the way we play. The games of today look nothing like those of 10 or even 20 years ago: these days it’s all about mobile and 3D. And now you can learn to design 3D mobile games with the Intro to Unity 3D Game […]