London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film - a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu's head signifies his personality, and his pants signify his environment - the app produces content according to its reading of each half.
Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities.
Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It's a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations.
It’s called Cayla, it’s about a foot tall, and it can be used to listen to and talk to the child playing with it. But who is doing the listening? Anyone in Bluetooth range, reports Germany’s Federal Network Agency (Bundesnetzagentur). An official watchdog in Germany has told parents to destroy a talking doll called Cayla […]
The Stower Candle Charger, in addition to being a basic emergency stove, powers USB gadgets with fire: put a fuel canister under it and it’ll transmute heatrons into juicetrons as described in the Codex Ifritanimus. One canister will charge a smartphone twice; actual wax candles will presumably not stretch so far. When power outages hit, […]
The GPD Pocket is a wee laptop with a 7″ high-dpi touchscreen display and an enticing $399 price tag. It’ll be light on power, with an Intel Atom CPU, 8GB of RAM and a 128GB SSD, but promises about 12 hours on a charge and two USB ports, one of them type C. There’s a […]
Python is immensely popular in the data science world for the same reason it is in most other areas of computing—it has highly readable syntax and is suitable for anything from short scripts to massive web services. One of its most exciting, newest applications, however, is in machine learning. You can dive into this booming […]
Learning new skills is a great way to improve your resume and stand out from other candidates. Especially in a workforce in which many job-seekers have a wide variety of qualifications. With lifetime access to Virtual Training Company, you won’t have to choose a specific focus. You can pick up new expertise whenever you deem it […]
Instead of throwing out all the empties after your next party, why not transform them into some new DIY glassware? Cut back on waste and add some home ambiance with the Kinkajou Bottle Cutter and Candle Making Kit.The Kinkajou is designed as a clamp-on scoring blade to make precise cuts. Just slide a bottle in, tighten […]