London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film - a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu's head signifies his personality, and his pants signify his environment - the app produces content according to its reading of each half.
Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities.
Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It's a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations.
The LG Watch Urbane 2nd Edition LTE was the company’s latest answer to Apple’s dominating entry into the market. But it died fast, pulled off the shelves within a week due to an unspecified problem with the display. Ron Amadeo writes that they “are not in a position to communicate the specifics of the issue […]
I’ve been using Stanley’s classic flask for years (I literally packed one, full of nice bourbon, in my suitcase this morning for the Melbourne/Sydney/Berlin trip I’m leaving on tonight), and I have no complaints: it’s beautiful, easy to close, and rugged.
Mattel’s Hello Barbie has a microphone and a wifi interface, and it transmits the phrases it hears to a central server in order to parse them and formulate a response. Mattel claims that the data isn’t being retained or harvested for marketing purposes, and assures parents that they can make Barbie stopping eavesdropping on them […]
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These knitted gloves are here to save the day (and your hands) with an ultra-comfy, double-layer that will allow you to stay warm and use your phone. Now you can take photos on the fly, text, Tinder, and more without letting freezing temperatures get in your way. Plus they work with all touchscreens, so no […]