London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film - a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu's head signifies his personality, and his pants signify his environment - the app produces content according to its reading of each half.
Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities.
Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It's a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations.
Indiana U is selling off a huge lot of lab equipment, including these space-pod-looking gantries. Winning bidder is responsible for dismantling and shipping. “To give someone an idea of how large these are, there are two pits that they sit in. Each of the pits are 28’x35’x10′ deep.”
Vertu, the “luxury” cellphone maker whose handsets look like drug cartel handguns and are always comically obsolete, went out of business last month, reports the BBC. It is to auction off its inventory. Bids start at $26,000. Thuy Ong: The auctioneer, G J Wisdom & Co, says the phones are a mix of concept models […]
Why we secretly love our cords. Tamara Warren: There’s a certain security in the cord. It’s the idea of connection, perhaps even dating back to our days in the womb. … A battery, no matter how sophisticated, is fleeting. When we have our cords with us, we are in constant pursuit of power, even when […]
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]
Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
This project management bundle will help you get organized and learn how to lead a team to success. You can pay what you want for these five courses when you pick them up from the Boing Boing Store.To help you become an invaluable asset for your company, this bundle includes a curated collection of professional […]