1955 predicts 1965

Paleofuture features "If Today Were 1965!" -- a 1955 publication of the Reading Automobile Club Magazine, published a year before the Federal Freeway Highway Act. It's an interesting mix of humility and hubris, prescience and silliness, and is as sobering a memento mori for anyone thinking of getting into the prediction game as you could want.

Motorists now have a choice of fabulous stopping places. The newest accommodations have been built in two general types of locations: at service areas along the superhighways (which have grown up into attractive and complete communities) and at the outskirts of major cities. Certain of the urban centers, which had been thought to be doomed, have scored a surprising comeback as a result of striking new traffic developments such as depressed roadways and vast underground parking spaces. As a result, tourists are not repelled as once they were, but instead enjoy city sight-seeing.

The new overnight lodgings, built by large corporations at great expense, have combined features of the motel and hotel. The Sheraton chain, as you may recall, was one of the first major firms to enter this field, starting in 1955 with a $2,500,000 “highway inn” at Tarrytown, N.Y., followed by others at Binghamton, N.Y., Portland, Ore., and New Orleans, until it had completed a network of nearly 15 suburban hotels across the country.

1955 Imagines Travel in 1965