The Swedish tourism agency has convinced the government to turn over management of the official national Swedish Twitter account to everyday Swedes, on a rotating basis, to show the world what a swell place full of swell people Sweden is. I want brokep to run the account for a week.
“No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,” says Thomas Brühl, the CEO of the country’s tourism agency VisitSweden.
Curators of Sweden is certainly an interesting idea; a variety of Swedes, including an editorial writer, a founder of an advertising agency with his own farm, a suburban writer, a priest, a teacher and a coffee-drinking trucker lesbian are all lined up to take over the account in coming weeks. The plan is that they will portray a diverse range of values, skills and ideas from across the country.
It's interesting in that this combines the best aspect of live theater with the Internet -- that is, the ever-present possibility that someone will do something absolutely insane in a highly public forum while acting in an official capacity.
Sweden lets citizens take over its official Twitter account. This is either genius or insanity.
(via Runnin' Scared)
The whole magic community mourns the passing of Eugene Burger, at age 78. One of the most influential magicians of the 20th century, as well as an exceptional human being, he will be sorely missed by a vast network of loving friends, students and fans all the world over. The impact of Eugene’s contribution to […]
Back in 2011, The New York Review of Books inducted Daniel Pinkwater’s classic Lizard Music into its canon with a handsome little hardcover edition; today they follow that up with a stylish, jazzy paperback, priced to move at $10.
My Walkaway book-tour is basically over, but I’m taking a little victory lap tonight at my local library, the Buena Vista Branch of the Burbank Public Library. Hope to see you there!
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]
Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
This project management bundle will help you get organized and learn how to lead a team to success. You can pay what you want for these five courses when you pick them up from the Boing Boing Store.To help you become an invaluable asset for your company, this bundle includes a curated collection of professional […]