The Swedish tourism agency has convinced the government to turn over management of the official national Swedish Twitter account to everyday Swedes, on a rotating basis, to show the world what a swell place full of swell people Sweden is. I want brokep to run the account for a week.
“No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,” says Thomas Brühl, the CEO of the country’s tourism agency VisitSweden.
Curators of Sweden is certainly an interesting idea; a variety of Swedes, including an editorial writer, a founder of an advertising agency with his own farm, a suburban writer, a priest, a teacher and a coffee-drinking trucker lesbian are all lined up to take over the account in coming weeks. The plan is that they will portray a diverse range of values, skills and ideas from across the country.
It's interesting in that this combines the best aspect of live theater with the Internet -- that is, the ever-present possibility that someone will do something absolutely insane in a highly public forum while acting in an official capacity.
Sweden lets citizens take over its official Twitter account. This is either genius or insanity.
(via Runnin' Scared)
In 2014, Allie Brosh’s outstanding, hilarious, and gut-wrenching webcomic Hyperbole and a Half made the jump to print with an incredible book (review); now Simon and Schuster have announced a followup, Solutions and Other Problems, to be published next October — I just pre-ordered my copy! (via Wil Wheaton)
Last month, I wrote about Paramount’s lawsuit against Axanar, a crowdfunded Star Trek fan-film.
Brett Bobley writes, “‘Hypertext: an Educational Experiment in English and Computer Science at Brown University’ is an amazing documentary film from 1976 made by Brown University computer scientist Andries ‘Andy’ van Dam.”
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