John Naughton's latest book, From Gutenberg to Zuckerberg, What You Really Need to Know About the Internet, expands on his spectacular Observer feature article, "The internet: Everything you ever need to know, which I described as "a marvel of economy, the kind of primer you want to slide under your boss's door."
Gutenberg to Zuckerberg fills an important gap in the published literature of the Internet: a fast, thoughtful, thought-provoking read for intelligent people who don't quite get the Internet. We all know these sorts of people -- often powerful and accomplished, but at a disadvantage in that they got their start before the net came along. These people struggle to put the Internet in perspective, buffeted on the one side by colleagues who reassure them by telling them that the transformative nature of the net is overstated; on the other by juniors, analysts and press who tell them that they're doomed unless they rebuild their lives around the net.
Naughton, a seasoned business journalist, sums up the big, important effects that the Internet has in a very quick read, placing them in historical perspective, projecting to their plausible futures, warning of their imminent dangers. From copyright to collective action, from governance to ecommerce, Naughton's book sets out, in reasonable, measured tones, the systemic underpinnings of the net's disruptive power, and promises attentive readers the theoretical and practical grounding they need to separate hype from hope.
From Gutenberg to Zuckerberg, What You Really Need to Know About the Internet
Faith Erin Hicks (Zombies Calling, Friends with Boys, Nothing Can Possibly Go Wrong) is back with the first volume of a new, epic YA trilogy: The Nameless City, a fantasy adventure comic about diplomacy, hard and soft power, colonialism, bravery, and parkour.
The latest incarnation of Parent Hacks is the best yet: Parent Hacks: 134 Genius Shortcuts for Life with Kids, with illustrations from Craighton Berman.
Ian Bogost’s How to Talk About Videogames isn’t just a book about games — it’s a book about criticism, and where it fits in our wider culture. Bogost is the rare academic writer whose work is as clear and exciting as the best of the mainstream, and whose critical exercises backfire by becoming enormous commercial/popular successes.
If you want to add some real firepower to your programming repertoire, learn Java–one of the most adaptable, widely-used programming platforms around. You can easily do that with this Ultimate Java bundle, now just $69 in the Boing Boing Store.Across 14 lectures and 117 hours of content, the educators at online academy eduCBA will walk you through […]
Every company wants to harness the power of social media, but few understand how to make that happen. Be one of those select few with this Social Media Marketing Course & Certification package, now just $29 in the Boing Boing Store.Over 12 modules of course material, you’ll learn what it takes to increase a brand’s […]
If you’ve got a killer app idea, but don’t have the technical expertise to pull it off, get a crash course in all things app development with the Comprehensive Android Development Bundle, now over 90% off in the Boing Boing Store. Across 83 hours of training, you’ll learn to develop for the world’s most popular mobile OS, mastering […]