On CNN, Doug Gross has a good account of Kevin Smith's SXSW presentation on how he became a podcaster and weaned himself off the "heroin" of movie studio money, going direct to his fans instead for advertising, merch sales and sold-out houses when he toured. This being CNN, they've got a lot of [expletive] marks where Smith is saying "fuck" in his charmingly innocent way.
Smith said he decided to take advantage of his access to celebrities and gift of gab to launch a new project. And he deployed a technique he said has always served him well: do what you love and what you're good at, then figure out how to make money doing it.
And that led to "SModcast," a weekly podcast that he and friend/co-producer Scott Mosier launched in 2007 and do to this day.
It was free. But as its online audience grew, the opportunities to make money arose.
"People would tweet left and right: 'You put out so many free podcasts; how can I pay it back?' " said Smith, who has more than 2 million followers on Twitter. "I was like, 'Go buy a T-shirt' and they were like, 'Cool.' "
Then came paid advertising. (The first sponsor notoriously being adult product Fleshlight). Then a paid version of the podcast, "SModcost," which contains bonus features but no ads.
Filmmaker Kevin Smith: Podcasting saved my career
(Image: Kevin Smith in Vancouver, a Creative Commons Attribution (2.0) image from shaynekaye's photostream)
My UK publisher, Head of Zeus, has published the official tour schedule for the British tour for Walkaway, with stops in Oxford (with Tim Harford), London (with Laurie Penny), Liverpool (with Chris Pak), Birmingham, and the Hay Literary Festival (with Dr Adam Rutherford). Hope to see you there!
My publicist just found an extra box of the cool promotional Walkaway multitools, and she’s generously offered to give them to the next 100 people to reserve tickets to the May 7th Walkaway event at Chicago’s Royal George Theater, where I’m presenting with CARDS AGAINST HUMANITY creator Max Temkin (current ticket-holders, don’t worry, you get […]
Carol from Cheapass Games writes, “In our continuing quest to bring back the very best classic Cheapass Games, we’re creating a new boxed set of Button Men, our strategy dice combat game. This time around, the characters will appear on cards, rather than pin-back buttons, but since they’re all 1950s era gangsters, the ‘button men’ […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]