This "designer nori" laser-cut seaweed was created by the Japanese ad agency I&SBBDO for a client whose sushi-wrapper business flagged in the post-tsunami economic trough. Jeannie Huang writes,
Each pattern is meant to symbolize good fortune, happiness, and longevity, etc. and the result is a delicate, unexpected reinvention of the classic Japanese food with a modern twist. The patterns are crisp, and when incorporated into the rolls, they create a sharp contrast between the dark seaweed and the white grains of rice within. They’ve entered (and won) a number of ad/design contests for this phenomenal work.
UMINO SEAWEED SHOP | SHOWCASE | I&S BBDO [warning: autoplays music]