The Avengers was both widely pirated ahead of release and the most successful opening in box-office history. As Forbes's Paul Tassi notes, this suggests that piracy and commercial success are not mutually exclusive:
An early copy of The Avengers actually leaked out onto the internet a week ahead of release, and Disney was subsequently flipping out about the prospect of the full film being released on the web. Shortly after, the camcorder version had been downloaded a half million times, likely a record for the format.
However, despite setting piracy records, all that’s really happened is that this has shown how much illegal downloads of in-theater movies really does not effect box office tallies. Even if you’re using the skewed math that says every download is a lost sale, the pirates would only make up 0.5% of the revenues of the film so far.
Of course, that’s not the case, and anyone passionate enough about The Avengers to download it a week early more than likely had a desire to see on the big screen as well. Even if pirates are “cheapskates” the way they’re portrayed, cam copies of movies just aren’t remotely in the same league as seeing a movie in a theater. An apt comparison is that piracy of music does not prevent people from showing up to concerts. It’s just not a true alternative, especially for a film as epic as The Avengers. It’s not a full experience watching a low quality variant on your laptop.
The Avengers Demonstrates Piracy's Overstated Effect on Ticket Sales
(Thanks, Lis Riba!)
The first time Merle Rasmussen played Dungeons & Dragons, he thought it was a Halloween game.
“It was October 1975, and I was an 18-year-old freshman at Iowa State University. My roommate got this game filled with skeletons and undead monsters. I had no idea.” The role-playing bug had bitten him, but fantasy wasn’t his genre. So that same year, he started writing a game set in a modern world, the spy game that would become Top Secret.
Janelle Shane trained a recurrent neural network with a data-set of more than 2000 ancient proverbs and asked it to think up its own: “A fox smells it better than a fool’s for a day.”
Jeff writes, “7 years after ‘grassroots mapping’ the BP spill when journalists were denied access, the open source community Public Lab is back with an even more accessible Do-It-Yourself way to take aerial photos: the Mini Balloon and Kite Mapping Kits.”
Although flagship smartphones are unlikely to adopt heavy-duty outer casing anytime soon, you can always prepare your device for the outdoors with a beefy case and and an external battery like this Nomad Tile Trackable PowerPack, available in the Boing Boing Store for $119.95.The Nomad Tile can fully recharge an iPhone 7 over three times […]
Even though credit cards now feature an EMV chip for securing transactions, they still have to include the magnetic strip for compatibility with older point of sale systems. Because of this, there’s no way for the chip’s new security capabilities to protect against card skimmers in the wild.How do you protect yourself from legacy-technology-induced fraud? […]
As the old saying goes, “You should sit in meditation for 30 minutes every day. Unless you are too busy, in which case you should meditate for an hour.” Since most of us have an endless list of things to do and people to see, carving out quiet time can feel impossible, especially when most […]