The Avengers was both widely pirated ahead of release and the most successful opening in box-office history. As Forbes's Paul Tassi notes, this suggests that piracy and commercial success are not mutually exclusive:
An early copy of The Avengers actually leaked out onto the internet a week ahead of release, and Disney was subsequently flipping out about the prospect of the full film being released on the web. Shortly after, the camcorder version had been downloaded a half million times, likely a record for the format.
However, despite setting piracy records, all that’s really happened is that this has shown how much illegal downloads of in-theater movies really does not effect box office tallies. Even if you’re using the skewed math that says every download is a lost sale, the pirates would only make up 0.5% of the revenues of the film so far.
Of course, that’s not the case, and anyone passionate enough about The Avengers to download it a week early more than likely had a desire to see on the big screen as well. Even if pirates are “cheapskates” the way they’re portrayed, cam copies of movies just aren’t remotely in the same league as seeing a movie in a theater. An apt comparison is that piracy of music does not prevent people from showing up to concerts. It’s just not a true alternative, especially for a film as epic as The Avengers. It’s not a full experience watching a low quality variant on your laptop.
The Avengers Demonstrates Piracy's Overstated Effect on Ticket Sales
(Thanks, Lis Riba!)
I’m in the UK for the British Walkaway tour, which kicks off tonight at 7PM in Oxford where I’ll be in conversation with Tim Harford at Blackwells.
I took great advantage of my 36 hour hiatus from the Walkaway tour, but I’m back at it today, with a 2PM appearance at Burbank’s Dark Delicacies, before I go straight to the airport to fly to the UK for my British tour.
If you’re intending to build an analytical engine with a six-sided prism to run Charles Babbage’s weird cardboard vaporware program, you will need some help with Babbage’s notes, as old Charles was inventing a whole technical vocab from scratch.
Yes, yes there is. The ultraportable Twisty Glass Mini boasts all of the simplicity of its forebear, while fitting just a little bit better in your pocket.The Mini is perfect for casual smokers, and anyone who doesn’t have the patience or fine motor skill for rolling papers. This piece keeps the convenient design of its older […]
Learning to code is a perfect way to grow your technical sophistication, and open up a host of new career options. But since most “learn to code” initiatives focus heavily on web development, it can be tough to find good resources for general-purpose computer science outside of a 4-year degree program. To get a broad […]
While many newer smartphones boast decent water resistance, most of us are still stuck with the kind of handsets that need to spend the night in a bowl of rice when they get wet. If you want to enjoy your favorite podcasts in the shower but are holding out for your next phone upgrade, this […]