On Sociological Images, David Pickett is tracing the history of gendering in Lego toys, from the early efforts to produce girl-sets and boy-sets before 1988, to the full-blown gendering watershed attending the release of the Pirates minifigs, which had definite "girl" and "boy" characters. It all went downhill from there, too. He's got two parts posted, with more to come. It's engrossing stuff.
This pioneering pirate was the first in a long line of token females in otherwise male-dominated action-centric themes. The imbalanced ratio of masculine to feminine minifigs persists today, though it has lessened over time. I have seen several different numbers for this ratio, so I decided to do my own count. I gave TLG the benefit of the doubt and counted as gender neutral any minifigs lacking definitely masculine (facial hair) or feminine (lipstick, eyelashes, cleveage) traits, even when LEGO marketing materials clearly delineate them as male or female.
The following graphs represent masculine minifigs in blue, feminine minifigs in red, and gender neutral minifigs in gray. I have also calculated the masculine to feminine ratio (m/f ratio). Ideally this should be 1, indicating that there are equal number of masculine and feminine figures. This chart shows the aggreagate across all themes for the five key years between 1989 and 1999. The m/f ratio for this data is 3.74 (which is a lot better than the initial 13.5 it starts at in 1989, but not exactly something to celebrate).
The trend to unrepresent feminine figures in the main LEGO product line is mirrored by a tendency to overrepresent them in the “girls only” lines. LEGO released four major “girls only” themes through this time period: Paradisa, Belville, Scala Dolls, and Clikits. Here’s a quick run down of the “girls only” themes:
Part I: Historical Perspective on the LEGO Gender Gap
Part II: Historical Perspective on the LEGO Gender Gap
Benji Edwards’s guide to preserving vintage electronics is a fascinating look into all the ways that even solid-state gear can go off in long-term storage: a lot of stuff (batteries, capacitors and even rubber) can leak viscous, electronics-destroying liquids; plastics break down in UV light; mold and corrosion eat your gear from within; spiders, crickets […]
Indiana U is selling off a huge lot of lab equipment, including these space-pod-looking gantries. Winning bidder is responsible for dismantling and shipping. “To give someone an idea of how large these are, there are two pits that they sit in. Each of the pits are 28’x35’x10′ deep.”
Vertu, the “luxury” cellphone maker whose handsets look like drug cartel handguns and are always comically obsolete, went out of business last month, reports the BBC. It is to auction off its inventory. Bids start at $26,000. Thuy Ong: The auctioneer, G J Wisdom & Co, says the phones are a mix of concept models […]
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]
Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
This project management bundle will help you get organized and learn how to lead a team to success. You can pay what you want for these five courses when you pick them up from the Boing Boing Store.To help you become an invaluable asset for your company, this bundle includes a curated collection of professional […]