On Sociological Images, David Pickett is tracing the history of gendering in Lego toys, from the early efforts to produce girl-sets and boy-sets before 1988, to the full-blown gendering watershed attending the release of the Pirates minifigs, which had definite "girl" and "boy" characters. It all went downhill from there, too. He's got two parts posted, with more to come. It's engrossing stuff.
This pioneering pirate was the first in a long line of token females in otherwise male-dominated action-centric themes. The imbalanced ratio of masculine to feminine minifigs persists today, though it has lessened over time. I have seen several different numbers for this ratio, so I decided to do my own count. I gave TLG the benefit of the doubt and counted as gender neutral any minifigs lacking definitely masculine (facial hair) or feminine (lipstick, eyelashes, cleveage) traits, even when LEGO marketing materials clearly delineate them as male or female.
The following graphs represent masculine minifigs in blue, feminine minifigs in red, and gender neutral minifigs in gray. I have also calculated the masculine to feminine ratio (m/f ratio). Ideally this should be 1, indicating that there are equal number of masculine and feminine figures. This chart shows the aggreagate across all themes for the five key years between 1989 and 1999. The m/f ratio for this data is 3.74 (which is a lot better than the initial 13.5 it starts at in 1989, but not exactly something to celebrate).
The trend to unrepresent feminine figures in the main LEGO product line is mirrored by a tendency to overrepresent them in the “girls only” lines. LEGO released four major “girls only” themes through this time period: Paradisa, Belville, Scala Dolls, and Clikits. Here’s a quick run down of the “girls only” themes:
Part I: Historical Perspective on the LEGO Gender Gap
Part II: Historical Perspective on the LEGO Gender Gap
I have a 64GB iPhone, but I don’t like using iTunes to transfer videos to it because it is a hassle. I have this little $30 USB/Lighting flash drive that holds 32GB of files, including videos, photos, and songs. I plug it into my computer, copy over a bunch of card magic instruction videos, and […]
Researchers at UC Riverside and Centro de Investigación Científica y de Educación Superior de Ensenada have published a paper describing their ongoing success in setting a “transparent nanocrystalline yttria-stabilized-zirconia” into patients’ skulls, which reveal the patients’ brains so that the patients’ brains can be zapped with therapeutic lasers.
A pilot invented this $18 plastic hook for your belt/waistband that can tow a 25lb rollaboard around the airport behind you, leaving you hands-free as you maneuver the concourse.
Those of us who love music wish we could listen to it 24/7. But it’s impossible when we’re trying to converse with our friends, or when are swimming in the local pool.That is, until now. The KOAR Bone Conduction Bluetooth Headset, now 48% off, has changed the audio game.Made with lightweight titanium memory metal, this headset boasts patented bone conduction technology to transport sound […]
It’s one thing to enjoy dinner at home and a nice glass of Cabernet Sauvignon with your best friend, Netflix, but it’s another thing entirely to make that meal from scratch and get that wine delivered right to your doorstep.But what if we told you there’s a way to make this possible? To keep your social life, […]
Having to pack and drag your stuff through security can put quite the damper on your vacation plans. Thankfully, we’ve got your back with one way to make traveling more painless: the Jumper Overnighter Travel Bag.This compact bag is so lightweight that you can effortlessly carry it, and fit it into any overhead compartment. But just […]