On Sociological Images, David Pickett is tracing the history of gendering in Lego toys, from the early efforts to produce girl-sets and boy-sets before 1988, to the full-blown gendering watershed attending the release of the Pirates minifigs, which had definite "girl" and "boy" characters. It all went downhill from there, too. He's got two parts posted, with more to come. It's engrossing stuff.
This pioneering pirate was the first in a long line of token females in otherwise male-dominated action-centric themes. The imbalanced ratio of masculine to feminine minifigs persists today, though it has lessened over time. I have seen several different numbers for this ratio, so I decided to do my own count. I gave TLG the benefit of the doubt and counted as gender neutral any minifigs lacking definitely masculine (facial hair) or feminine (lipstick, eyelashes, cleveage) traits, even when LEGO marketing materials clearly delineate them as male or female.
The following graphs represent masculine minifigs in blue, feminine minifigs in red, and gender neutral minifigs in gray. I have also calculated the masculine to feminine ratio (m/f ratio). Ideally this should be 1, indicating that there are equal number of masculine and feminine figures. This chart shows the aggreagate across all themes for the five key years between 1989 and 1999. The m/f ratio for this data is 3.74 (which is a lot better than the initial 13.5 it starts at in 1989, but not exactly something to celebrate).
The trend to unrepresent feminine figures in the main LEGO product line is mirrored by a tendency to overrepresent them in the “girls only” lines. LEGO released four major “girls only” themes through this time period: Paradisa, Belville, Scala Dolls, and Clikits. Here’s a quick run down of the “girls only” themes:
Part I: Historical Perspective on the LEGO Gender Gap
Part II: Historical Perspective on the LEGO Gender Gap
Super Retro-Boy is a compact, minimal reimplementation of Nintendo’s classic Game Boy with the look as well as the tech. It plays real cartidges, including those from the full-color Game Boy Advance—presumably this is why there are four buttons. It gets 10 hours on a charge, and will come with a 10-in-1 game from Retro-Bit […]
A T-Mobile customer in Florida drove her SUV into the store, smashing through the front window and coming to a stop deep in the showroom. Then she emerged from her disabled vehicle, hefted a broken window frame, and smashed a display. “What is wrong with her?” calls out an unseen observer. According to witnesses who […]
Slovenia’s Maheno corporation manufactured a series of Barbie-branded and white label typewriters for kids, with a hidden feature that allowed their owners to use them to produce messages encrypted with a simple substitution cipher.
Looking to upgrade your weekend? Here are three randomly awesome products on my mind this week.#3 FRESHeBUDS Pro Magnetic Bluetooth EarbudsAs more and more phones and gadgets switch to Bluetooth-only compatibility, you’ll need to get Bluetooth headphones like the rest of us. I’ve been super impressed with these affordable magnetic headphones. Pull the magnetic earbuds apart to auto-connect […]
Traditional folding wallets are designed for paper bills—but these days, carrying cash is rarely a necessity. More often than not, I don’t carry cash at all. This Bogui Clik Wallet is the best answer I’ve found for avoiding the hassle of those tight-fitting credit card pockets.This attractive, minimalist wallet features a protective lip, so my cards don’t […]
Using my iPhone while it’s charging is always a hassle. With tucked-away outlets and the meager length of included lightning cables, comfortable scrolling while plugged in is annoying. These 10-Ft MFi-Certified Lightning Cables are super convenient and probably the best iPhone accessory purchase I’ve made.At over three times the length of normal cables, these reach anywhere you […]