[Video Link]. Wieden+Kennedy's new ad for Nike is provocative stuff. Nike isn't sponsoring the Olympics this year, but the ad is timed accordingly. The star of this spot, Nathan, is 12 years old and lives in London, Ohio. He tells Business Insider he puked in a ditch while filming takes. I like this kid.
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: email@example.com.