Core77's hipstomp looks at the arcane world of survivalist bag reviewers. These brave souls (who both fear the end of the world and prepare for it) are experts at cramming a metric asston of stuff into webbed ripstop nylon enclosures, and represent a kind of connoisseur Ur-audience for anything meant to hold a lot of things. Some of these individuals are quite skilled at solving the literal knapsack problem, coming up with unexpected and ingenious configurations of odd-shaped gear that minimize wasted space. The video above shows one such gent, reviewing the Maxpedition FR-1 pouch:
Here's why: They are completely obsessed with both gear and the idea of self-sufficiency. They prize durability and functionality in a product because their fervency makes them believe their lives will depend on it. They build backups and redundancy into their carry systems to compensate for product failure or unforeseen problems.
More importantly, unlike a soldier who is assigned a standardized piece of kit, survivalists scour the product landscape for the best, and can freely hack the gear to suit their needs. Soldiers must rely on the design talents harnessed at Natick (click here for our entry on a recent first-aid kit re-design), but the survivalist and his or her discretionary income have companies actively courting them.
One such company is "hard use gear" manufacturer Maxpedition, whom we last looked in on in 2010. Through customer feedback, they realized that their FR-1 pouch, which they had designed as a medical kit, was being subverted by users into a "survival pouch." The company must consider it a godsend of free advertising, because here you have survivalists making their own videos to explain to other survivalists what they like about the bag and how they pack it.