Sound it Out # 34: Diamond Rings- "I’m Just Me” (MP3)
When I was a naive and confused tween, I yearned to lose my virginity to Boy George. I later learned that a few of my male friends shared this same fantasy. Now a new generation of youth gets to feel this way about Diamond Rings.
John O is Diamond Rings. It would be easy to dismiss him as a post-80’s mix of Vanilla Ice and Max Headroom if he weren't so adorable and talented. I saw him play a small showcase last week and he completely owned the room by throwing himself into his performance. He danced on tables and vamped like he was playing in a vast stadium instead of a tiny room holding fewer than 100 people. John's persona is a crazy mix of macho and effeminate and the show could have been ridiculous if it hadn't been delivered with such complete confidence and charm.
If there’s any justice in this world, this new Diamond Rings song will be a massive hit. “I’m Just Me” is a perfect summery club anthem with a great message about being yourself. Download it below.
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Amy worked in the record business at Enigma, Elektra, Virgin and Sub Pop before she got sucked into the technology vortex. She co-founded the Backwards Beekeepers, a chemical-free urban beekeeping collective in Los Angeles. She runs digital marketing for the Los Angeles Philharmonic and The Hollywood Bowl.