The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.
Harold von Braunhut (1926-2003) was the inventor/marketer behind X-Ray Specs and Amazing Sea-Monkeys. (Apparently von Braunhut was also a nasty racist who, even though he was Jewish, supported the KKK and other white supremacist groups.) Above is the story of von Braunhut’s magical brine shrimp that sold themselves through illustrator Joe Orlando’s wonderful comic book […]
“Sick isn’t weak.” Toronto’s Hospital for Sick Kids has a perceptual challenge with “sick” in their name, so they created a great new ad called VS. that presents their patients and employees as heroes.
Last week, freaky photos appeared online of a strange person dressed in a filthy clown costume and carrying black balloons wandering the night streets of Green Bay, Wisconsin. Turns out, “Gags the Clown,” as the character was known, turned out to be a hoax by indie filmmaker Adam Krause. He hoped the online freak-out would […]
Maybe it’s entirely because of podcast ads, but drag-and-drop tools like Squarespace have gotten immensely popular in recent years. While it’s definitely a great tool for any non-coders who want to get a small website up and running quickly, managing content with a primarily visual interface can become a pain once you have more than […]
When you can’t wait for the world’s longest meeting to end, the mindless leg bouncing makes your boredom obvious and just annoys everybody else. Everyone knows the TPS reports need the damn cover sheet, but some sadistic colleague keeps forgetting, probably on purpose just to eat into your lunch hour. Enough is enough!While serving a […]
What could be more fun than a slingshot that shoots tiny airplanes? A slingshot that shoots tiny glowing airplanes of course! These toy planes are outfitted with ultra-bright LEDs, so you can fly all night without losing them in the trees.Whether you are a regular-sized child, or an overgrown adult one, these light-up flyers offer […]