The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.
MIT Media Lab spinoff company mPath has developed a wristwatch-like wearable that measures changes in skin conductance tied to stress, frustration, disinterest, or boredom. Combined with other data, the device is meant to help companies with “emotyping,” the process of “undersand(ing) customers’ emotional needs or wants” during market research and product development,” according to CEO […]
The Round Rock Parks and Recreation Department posted images of mysterious large footprints reportedly spotted at parks and trails just north of Austin, Texas. Is this Bigfoot or a marketing stunt? “I’m leaning towards not real at least on the top one,” area Bigfoot researcher Russell Miller told the Houston Chronicle. “Too narrow at the […]
Boring vegetables need better marketing. That’s the gist of a new study from Stanford university psychologists who gave cafeteria vegetables more “indulgent” names to see if students would buy them more often. Healthy labels (“wholesome,” etc) didn’t do well but indulgent labels (“sizzlin'”, “dynamite,” etc.) boosted vegetable sales by 25%. From the BBC: The experiment […]
The TREBLAB X11 Earphones are versatile, offer great sound, and are currently $32.99 in the Boing Boing Store.These Bluetooth earbuds are a great workout companion. They’re totally sweat proof and their ear-fins keep them snugly in place during high activity — something that Apple’s AirPods can only do if you were blessed with precisely the […]
Whether you’re a seasoned entertainment industry veteran or a student working on your first spec script, having the right tool for the job will make a huge difference in your focus and productivity.Final Draft 10 is far and away the world’s best screenwriting software, used extensively by professional film and TV writers at top production […]
Web content creators who don’t have a solid SEO strategy should take note of Webtexttool. It’s a service that pulls in anonymous data from their entire user base to offer crowdsourced guidance that increases your search page ranks. By analyzing prior user successes, it helps you better gauge how your posts will perform at a […]