The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.
UPDATE BELOW: Walmart says it was a “prank” but doesn’t say what evidence they have or identify the prankster. Someone snapped this astounding photo at a Walmart where one of their “Own the school year like a hero” marketing campaign signs was displayed on a case of rifles. Walmart’s Charles Crowson told CNNMoney that they’re […]
MIT Media Lab spinoff company mPath has developed a wristwatch-like wearable that measures changes in skin conductance tied to stress, frustration, disinterest, or boredom. Combined with other data, the device is meant to help companies with “emotyping,” the process of “undersand(ing) customers’ emotional needs or wants” during market research and product development,” according to CEO […]
The Round Rock Parks and Recreation Department posted images of mysterious large footprints reportedly spotted at parks and trails just north of Austin, Texas. Is this Bigfoot or a marketing stunt? “I’m leaning towards not real at least on the top one,” area Bigfoot researcher Russell Miller told the Houston Chronicle. “Too narrow at the […]
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Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
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