The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.
A federal judge today cancelled the Washington Redskins federal trademark registrations on their name because it’s racist. US District Judge Gerald Bruce Lee’s decision affirmed a previous ruling that that the name is offensive to Native Americans and as such can’t be legally be protected. The cancellation, hailed by Native American activists as a “huge […]
Remember the hype about neuromarketing, the use of brain imaging and other technologies to directly measure consumer preference or the effect of advertisements on our unconscious? In The Guardian, Vaughan “Mind Hacks” Bell looks at the latest in neuromarketing and breaks it down into “advertising fluff, serious research, and applied neuroscience.” From The Guardian: First, […]
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These knitted gloves are here to save the day (and your hands) with an ultra-comfy, double-layer that will allow you to stay warm and use your phone. Now you can take photos on the fly, text, Tinder, and more without letting freezing temperatures get in your way. Plus they work with all touchscreens, so no […]