The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.
“Sick isn’t weak.” Toronto’s Hospital for Sick Kids has a perceptual challenge with “sick” in their name, so they created a great new ad called VS. that presents their patients and employees as heroes.
Last week, freaky photos appeared online of a strange person dressed in a filthy clown costume and carrying black balloons wandering the night streets of Green Bay, Wisconsin. Turns out, “Gags the Clown,” as the character was known, turned out to be a hoax by indie filmmaker Adam Krause. He hoped the online freak-out would […]
KFC’s new “Watt a Box” is a meal box with a built-in battery, micro-USB, and lightning cables to charge your smartphone. It’s available as a special limited edition “prize” for customers at KFC stores in Delhi and Mumbai. BGR reviewed the Watt a Box. It’s a fun marketing gimmick but, no surprise, the battery kinda […]
The Boing Boing Store’s Gift Guide is full of ideas for pretty much anyone in your life like hipster ice cub trays, Xbox controllers, Halo Boards, and even diamond necklaces. As always, all products in the Boing Boing Store come at great discounts, too. Shop by price bucket starting at under $20. Under $20:Bloxx Jumbo Ice Trays […]
Unlike traditional lighters, the SaberLight features an electronic plasma beam that’s both rechargeable and butane-free. This sleek lighter is even approved by TSA, so you’ll never be stuck buying lighters you’ll just have to throw away partially used. For some people, like me, this is a pretty big game-changer. The SaberLight’s beam is actually both hotter and cleaner […]
Holiday shopping is in full swing, and the Striiv Touch is one of the best gift ideas I’ve landed on. Its simple design works for females and males, and its wide range of features makes it suitable for even the non-fitness enthusiasts in your life.Unlike traditional fitness trackers, the Striiv Touch also acts as a smartwatch. It […]