The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.
The Round Rock Parks and Recreation Department posted images of mysterious large footprints reportedly spotted at parks and trails just north of Austin, Texas. Is this Bigfoot or a marketing stunt? “I’m leaning towards not real at least on the top one,” area Bigfoot researcher Russell Miller told the Houston Chronicle. “Too narrow at the […]
Boring vegetables need better marketing. That’s the gist of a new study from Stanford university psychologists who gave cafeteria vegetables more “indulgent” names to see if students would buy them more often. Healthy labels (“wholesome,” etc) didn’t do well but indulgent labels (“sizzlin'”, “dynamite,” etc.) boosted vegetable sales by 25%. From the BBC: The experiment […]
Want a quick cultural glimpse of the current vibe in SF Bay Area? Take a peek at the contents of this artsy souvenir vending machine my pal Jessica Nguyen spotted at the Oakland Airport. Whoever curated this thing really has their finger on the pulse of the Bay Area. Though, it is a little like playing a game of “Find the precious […]
If you struggle to get a good night’s rest, consider replacing your pillows before dropping hundreds on a new mattress. You can give your tired neck a break with a 2-pack of memory foam pillows, available now in the Boing Boing Store.Each of these pillows is stuffed with cooling polyurethane foam that molds to your […]
Although flagship smartphones are unlikely to adopt heavy-duty outer casing anytime soon, you can always prepare your device for the outdoors with a beefy case and and an external battery like this Nomad Tile Trackable PowerPack, available in the Boing Boing Store for $119.95.The Nomad Tile can fully recharge an iPhone 7 over three times […]
Even though credit cards now feature an EMV chip for securing transactions, they still have to include the magnetic strip for compatibility with older point of sale systems. Because of this, there’s no way for the chip’s new security capabilities to protect against card skimmers in the wild.How do you protect yourself from legacy-technology-induced fraud? […]