The Atlantic updates ad policy after Scientology flap


7 Responses to “The Atlantic updates ad policy after Scientology flap”

  1. By the way, many of BB’s ads are self-service: if you see a dodgy one, chances are we don’t even know it’s there. Email badad at and we’ll deal with it.

  2. Christopher says:

    I just want to say that I don’t know what advertising department approved “This post is brought to you by Power Shitting with Paula Deen: The New Butter-based Diet Sensation” but they deserve a major award.

  3. eoknyzry says:

    This post nailed it. It’s the advertiser not the act that bugged people. What are the rules around here? I see a number of self-serving posts like for people’s spouses. Some are advertising their side products?  Is that Advertorial? 

    • tl;dr: everything is marked as an ad if we were paid to put it on the site. The full policy:

      • David Pescovitz says:

        Indeed. And yes, we feel fortunate that our friends and partners sometimes do such cool stuff that we want to post about it! If there’s a close personal relationship, we do our best to point that out in the post.

    • C W says:

      “I see a number of self-serving posts like for people’s spouses.”

      If it’s of interest to our demographic, we care less. Is this surprising to you? Scientology is hostile to every thought and freedom-loving person on this earth, so it’s natural that people interested in free thought and action would revolt against advertorials more than someone’s spouse doing a geeky thing here.

  4. Brian McKeever says:

    “After all, it was the advertiser, not the presentation, that most readers objected to.”
    Very true.  Probably the most amusing aspect of this whole controversy is how badly that ad backfired on Scientology.

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