mage: Lauren Goode, WSJ, via Twitter.
A group of Tesla Model S owners set out Saturday to re-create John Broder's ill-fated review test-drive of the Tesla Model S. One of the participants set up Tesla telemetry and Twitter integration, to live-tweet data during the drive.
In case you missed the drama earlier this week: John Broder at the New York Times test-drove the Tesla S; it fell short of expectations. Tesla CEO Elon Musk slammed Broder's review as fake, effectively saying the reviewer was lying; Broder replied to the charges in detail here.
While Tesla didn't appear to have coordinated the Tesla Road Trip stunt, they are understandably happy about its findings.
A Tesla Owner's Club forum post is here. Follow the live-tweets from the now-concluded ride at @TeslaRoadTrip or by searching hashtag #TeslaRoadTrip.
CNN also re-enacted Broder's test drive, and posted video.
In the Tesla forums, and elsewhere much nastiness directed personally at Mr. Broder.
Avid fans of the brand have suggested that his name become a verb: "to purposely or with willful ignorance run down the battery pack of an electric vehicle to the point that it no longer moves the vehicle. Note: This is an extreme form of turtling an electric vehicle that is either a planned act or involves extreme negligence or outright idiocy to accomplish."
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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