Hank was one of the recipients of the YouTube $300M "Original Channel" fund, and recounts some of his lessons learned:
* Spending more money to produce the same number of minutes of content does not increase viewership. Online video isn’t about how good it looks, it’s about how good it is.
* People who make online video are much better at making online video than people who make TV shows. This probably seems obvious to you (it certainly is to me) but it apparently was not obvious to the people originally distributing this money.
* When advertising agencies tell you they want something (higher quality content, long-form content, specific demographics, lean-back content, stuff that looks like tv) it’s not our job to attempt to deliver those things. In a world where the user really does get to choose, the content created to satisfy the needs and wants of viewers (not advertisers) will always reign supreme (thankfully.)
There's lots more there, but the tl;dr up there really nails it, and seems broadly applicable to other types of online creative endeavors.
Lessons Learned from YouTube’s $300M Hole
(via Wil Wheaton)
Doubtless you’ve laughed at the ideological war between the Judean People’s Front and the People’s Front of Judea. I laughed along with you: having grown up in politics, I know firsthand about the enmities that fester between groups that should be allies — groups whose differences can only be parsed after months of study, but who are seemingly more at odds with one another than their obvious political opponents on the “other side” of the debate.
Brian made these California Resistance mugs, sporting Jerry Brown’s promise to “launch our own damned satellite” — proceeds to Planned Parenthood.
China is engaged in a bizarre dystopian experiment to use social network ratings to punish political dissidence, “antisocial behavior” and noncomformity, using data pulled from many sources, including purchases on China’s major ecommerce networks like Alibaba; but you don’t have to be the Chinese government to spy on people with an extraordinary degree of creepy […]
Looking to upgrade your weekend? Here are three randomly awesome products on my mind this week.#3 FRESHeBUDS Pro Magnetic Bluetooth EarbudsAs more and more phones and gadgets switch to Bluetooth-only compatibility, you’ll need to get Bluetooth headphones like the rest of us. I’ve been super impressed with these affordable magnetic headphones. Pull the magnetic earbuds apart to auto-connect […]
Traditional folding wallets are designed for paper bills—but these days, carrying cash is rarely a necessity. More often than not, I don’t carry cash at all. This Bogui Clik Wallet is the best answer I’ve found for avoiding the hassle of those tight-fitting credit card pockets.This attractive, minimalist wallet features a protective lip, so my cards don’t […]
Using my iPhone while it’s charging is always a hassle. With tucked-away outlets and the meager length of included lightning cables, comfortable scrolling while plugged in is annoying. These 10-Ft MFi-Certified Lightning Cables are super convenient and probably the best iPhone accessory purchase I’ve made.At over three times the length of normal cables, these reach anywhere you […]