Form and Landscape is a stupendous collection of photos documenting the electrification of Los Angeles, culled from ConEd's archives (Edison International underwrote the exhibition). The pictures are presented with fascinating articles in Spanish and English, and are curated by William Deverell and Greg Hise.
The documentary record tells a story of better living, improvement, and uplift all made possible through the power of electricity or “white gold,” the company’s term of art for its product. Boosters spoke fervently about the opportunity a regular supply of electricity created and the benefit it would provide a mass of people for whom ready access to white gold meant extended hours of productive labor, enhanced quality of their leisure hours, and greater safety while traveling in and about the company’s service area by foot, by mass transit, or by automobile. It is a story of private enterprise elevating individual and collective wellbeing and in doing so contributing toward the public good by taking the smoke out of manufacturing; by making the labor of workers, both wage-earners and domestic, more efficient; by increasing safety and deterring crime; by improving health.
About the Project — FORM and LANDSCAPE
(via The Guardian Art and Design)
(Image, above: "Commercial Lighting Doug White (No date)")
I've included some of my favorites below:
Commercial Lighting Doug White (No date)
A Family at Home Joseph Fadler 1966
Electrical workers fashion show Joseph Fadler 1970
Kern River No. 3 Powerhouse, Edison generators attest to the quest for power, Kern County G. Haven Bishop 1928
Carl's Whistle Stop Char Broiled Hamburgers Joseph Fadler 1967
This handheld magnifying glass has two bright LEDs and is powered by 3 AAA cells (not included). The manufacturer says the magnification is 40X. I think it is less than that, but it is still plenty powerful for my needs – mainly, reading the markings on tiny electrical components and checking the layer fusion on […]
The European Commission is probing whether Samsung televisions’ sensed when they were being tested for energy efficiency and changed their power consumption to get better ratings than they deserved.
The curved bottom of the cup peeks through your drink as the level drops down, moving the “moon” from full to a fingernail-paring sliver. Of course, it works better if you drink something cloudy and white — it’s designed some cloudy Korean rice-wines, but would also work with Pernod and water, I’m thinking.
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