Head of DC Comics: "We don't publish comics for kids. We publish comics for 45-year-olds"

This remarkable quote is reported by Paul Pope, describing how a pitch of his was rebuffed by an un-named executive.

Asked by Yang if he had tried to do an all-ages book with a franchise character, Pope said he did test the waters, only to be knocked back. "Batman did pretty well, so I sat down with the head of DC Comics. I really wanted to do 'Kamandi [The Last Boy on Earth]', this Jack Kirby character. I had this great pitch… and he said 'You think this is gonna be for kids? Stop, stop. We don't publish comics for kids. We publish comics for 45-year olds. If you want to do comics for kids, you can do 'Scooby-Doo.' And I thought, 'I guess we just broke up.'"

Notable Replies

  1. A flawless one-step plan for abolishing the comic book industry.

  2. Seki says:

    And yet many American-comics-only fans bemoan that they can't understand why manga got so incredibly popular.

  3. Woohoo! I'm the target demographic! BOOYAH.

  4. edgore says:

    "We publish comics for 45-year olds."

    God dammit! Stop making comics for these youngsters!

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