Ever since our daughter's birth, my wife Alice and I have found ourselves shopping the "boys" section of the department stores for things like pyjamas and tees and rubber boots, this being the only way to get stuff that isn't pink, covered in glitter, hypersexualized (you should see some of the nighties they make for three year old girls!) and generally lame. After the latest round of this, Alice got fed up and came up with a great suggestion for re-organizing kids' departments:
I would like to propose this cost-saving and socially positive exercise:
1. Ditch BOYS and GIRLS
2. Replace with ADVENTUROUS, HEROIC, FUNNY, CUTE, CLEVER, EDGY, CASUAL, SMART. Have unisex in both, with some specific options in girl or boy body cuts only where necessary (you'd be surprised how few there are, really, and it might get boys wearing leggings and such, which would be AWESOME).
Manufacturing costs: lowered. Shopping experience: more interesting. This is the sort of thing they could A/B test with the website so easily, too.
I had to go to the Boys' section to get Poesy these clothes
My UK publisher, Head of Zeus, has published the official tour schedule for the British tour for Walkaway, with stops in Oxford (with Tim Harford), London (with Laurie Penny), Liverpool (with Chris Pak), Birmingham, and the Hay Literary Festival (with Dr Adam Rutherford). Hope to see you there!
My publicist just found an extra box of the cool promotional Walkaway multitools, and she’s generously offered to give them to the next 100 people to reserve tickets to the May 7th Walkaway event at Chicago’s Royal George Theater, where I’m presenting with CARDS AGAINST HUMANITY creator Max Temkin (current ticket-holders, don’t worry, you get […]
Carol from Cheapass Games writes, “In our continuing quest to bring back the very best classic Cheapass Games, we’re creating a new boxed set of Button Men, our strategy dice combat game. This time around, the characters will appear on cards, rather than pin-back buttons, but since they’re all 1950s era gangsters, the ‘button men’ […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]
“Gets stuff done,” is a good way to be described by anybody. Especially by coworkers or bosses. Because whether you’re in finance or a children’s librarian, stuff needs to get done. But how do you make sure stuff gets done? You definitely can’t do all the stuff yourself, unless your company/organization/government office consists entirely of you. And […]