A history of Easy-Bake Ovens

An Easy-Bake Oven from the late 1960s, featuring Betty Crocker branding, faux-wood paneling, and the kitchen color du jour, avocado green. (Courtesy of Todd Coopee)

Ben Marks of Collector's Weekly says:

Our very own Lisa Hix just interviewed Todd Coupee, who is a collector of Easy-Bake Ovens and wrote the definitive work on the subject, Light Bulb Baking. In her article, Lisa recounts how she and her kid brother destroyed her childhood Easy-Bake Oven (they tried to cook a green plastic steak from a Mattel Tuff Stuff play set, which melted under the incandescent bulb's 350-degree heat), and explains how Kenner ignored the gender politics of the day by marketing the oven to both boys and girls (to have done otherwise would have excluded 50 percent of the toy's potential audience, so the reasons were purely financial).

Easy-Bake Evolution: 50 Years of Cakes, Cookies, and Gender Politics

Start the discussion at bbs.boingboing.net