According to an Australian survey, the shit brown color seen above (Pantone 448C, or "Opaque Couché") is the ugliest hue around, reminding respondents of dirt and death. To deter smoking, Australian officials required Opaque Couché to be the main color and cigarette packages and now the UK is following suit. Apparently, Australian officials first referred to the color as "olive green" but the Australian Olive Association was none-too-pleased. Now, Pantone is grumpy about the choice of Opaque Couché.
"At the Pantone Color Institute, we consider all colours equally,” Pantone's exec director Leatrice Eiseman told The Guardian. "(There's no such thing as the ugliest color."
The new UK regulations also ban the use of logos, requiring a plain font on the packs.
More at Smithsonian: "The World’s "Ugliest" Color Could Help People Quit Smoking"
Miami lawyer Stephen Gutierrez was in court defending an alleged arsonist when his pants literally caught on fire. However, please don’t assume that Gutierrez is a liar, liar. Apparently he had been playing with an e-cigarette in his pocket. From the Miami Herald: Stephen Gutierrez, who was arguing that his client’s car spontaneously combusted and […]
If you walk past this bus shelter ad in Stockholm while smoking, the model on the screen starts to cough. Next, the display shows smoking cessation products sold by pharmacy chain Apotek Hjartat, the sponsor of the ad. From CNN: Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to […]
German sculptor Daniel Kühn created the “Light & Cigarette Machine,” which plays Candide while lighting and extending a cigarette; it was later owned by Leonard Bernstein, and was auctioned off to a German collector after his death.
The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]
The Fader Stealth Quadcopter from TRNDlabs packs incredible flight performance into a package small enough to land on your phone screen, and it’s available now in the Boing Boing Store.The Fader’s six-axis gyroscope module gives it perfect balance in the air. This makes the onboard 720p HD camera all the better for shooting amazing flight […]
Although fully autonomous vehicles aren’t yet allowed on public streets, they are poised to dominate the roads in the not-too-distant future. But before that happens, Apple, Google, Uber, and other companies now investing in self-driving tech are going to need talented developers that can account for the dizzying array of factors at play when a […]