shopping I think the people who name paint colors have just given up this year Rob Beschizza

AI This is Pantone's color of the year as "created" by Midjourney's AI David Pescovitz

colors Vote for your favorite hex color Rob Beschizza

animation Watch the wonderful and weird Rainbow Dance, an experimental animated film from 1936 David Pescovitz

beer An artist made new beer can designs based on the Pantone Colors of the beer inside Thom Dunn

Science Scientists develop the whitest paint ever David Pescovitz

color Every cardigan color worn by Mr. Rogers, in chronological order Thom Dunn

colors First new pigment of blue in 200 years finally goes on sale Clive Thompson

Space What colors are the planets, exactly? Rob Beschizza

chess Examining the carefully selected color palette of Netflix's THE QUEEN'S GAMBIT Thom Dunn

movies Why some movies and TV shows now have a strange "yellow tint" David Pescovitz

names Online generator answers "What color is your name?" Rusty Blazenhoff

colors Meet Pantone 448 C, "The ugliest color in the world" Mark Frauenfelder

Copyfight T-Mobile: because we have a (stupid) trademark on one magenta shade, no one can use pink in their logos Cory Doctorow

Coffee Pantone coffee mugs to match how you take it Andrea James

art How to make trippy fluid art with a few simple supplies Andrea James

music Pantone announces new color honoring Prince David Pescovitz

AI AI paint color names improving, sort of Rob Beschizza

web Real words that work as CSS colors for your website Rob Beschizza

colors Why are doughnut boxes usually pink? David Pescovitz