Today only: get our best-selling camera (and battery pack) for an extra 10% off

The Lytro Illum is our all-time best-selling camera and here's our best deal yet. Apply the code "Lytro10" to save an extra 10% off on this camera's mind-blowing functionality in this exclusive one day only sale.

Snap living pictures with the Lytro Illum Camera

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Most cameras only capture the position of light rays, but the Lytro Illum ($349.99) captures their direction, too. So instead of the boring, static images you're used to, the Lytro generates pictures that you can re-focus, change perspective on, or view in 3D—even after you've already taken them. Don't wait too long to grab one: it's an extra 10% off  today only (apply coupon code "Lytro10" at checkout).

Never miss a moment thanks to the Lytro Illum Rechargeable Lithium-Ion Battery

Any photographer worth their salt knows that you can never have enough battery power. Which is why we think the Lytro Illum Rechargeable Battery ($39.99) is a must for anyone who wants to get behind the lens and take some truly amazing shots. This battery is fully compatible with the Lytro Illum camera, and can immediately be plugged in and used as a replacement for a dead battery. For a limited time, it's an extra 10% off (just apply coupon code "Lytro10" at checkout).