White Ops, a security firm, has published a detailed report on a crime-ring they call "Methbot" that generated $3M-$5M by creating 6,000 fake websites to embed videos in, then generating convincing bots that that appeared to watch 300,000,000 videos/day -- running virtual instances of various browsers (mostly Chrome) on virtual machines running MacOS X, from a huge pool of IP addresses that they fraudulently had assigned to US locations, deploying clever grace-notes like limiting access to "daylight" hours in their notional locations; simulating mouse-movements and clicks and more.
Advertisers often rely on data stored on a user’s machine in cookies to target advertising against demographic information, browser histories, past purchases, and many other data points. Methbot operators use this industry approach to their advantage and stuff crafted cookies into fake web sessions by leveraging a common open source library which allows them to maintain persistent identities containing information known to be seen electronically as valuable to advertisers. In this way they take advantage of the higher CPMs advertisers are willing to spend on more precisely targeted audiences.
Methbot operators also forge tried-andtrue industry measures of humanity. Cursor movements and clicks are faked and multiple viewability measures are faked to further mimic observed trends in human behavior. Additionally, sophisticated techniques are employed to provide an even more convincing picture of humanity. Methbot forges fake social network login information to make it appear as if a user is logged in when an impression occurs.
WHAT IS METHBOT? [White Ops]
The Methbot Operation [White Ops/PDF]