Perhaps you are tired of the terminology of online trashtalk, where words (such as snowflake and bro) form billowing epicycles of sincerity, appropriation and reclamation. Me too! Yet there is such a pure beauty to this morning's surprisingly viral portmanteau, Broflake.
From the Urban Dictionary:
Broflake: Straight white male offended by any feminist or ethnic activity which is not directly designed for him.
Kyle: "How come there's no Straight Pride parade"?
Me: OMG you're such a delicate little broflake.
If anything, this definition is too precise, as the word perfectly captures the broader dynamic wherein a person adopts a posture of devil-may-care principled insensitivity to offense, only to collapse in a puddle of outrage and/or legal threats when they are offended.
(For example, the NRA's Dana Loesch is an excellent candidate for Broflake of the Day for Friday, June 30, 2017. After pitching an insanely totalitarian NRA recruitment ad whose anti-violence fig leaf only drew attention to its naked thirst for bloodshed, she was apparently up all night shrieking legal threats on Twitter at random anonymous interlocutors, insisting that their mockery is not free speech.)
Douglas Adams and John Lloyd’s 1983 The Meaning of Liff (expanded in 1993 as The Deeper Meaning of Liff) is one of my favorite books and a seminal part of my education. So I was delighted and surprised to see I’d completely missed the 2013 publication of Afterliff, a sequel by Lloyd and Jon Canter.
Mashable explains why so many people can’t stand the word “moist.” It turns out it has to do with both word association and the bandwagon effect.
Linguist Arika Okrent, author of On the Land of Invented Languages: Esperanto Rock Stars, Klingon Poets, Loglan Lovers, and the Mad Dreamers Who Tried to Build A Perfect Language, explores the etymology of the word “Gross.” Art by Sean O’Neill.
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Although fully autonomous vehicles aren’t yet allowed on public streets, they are poised to dominate the roads in the not-too-distant future. But before that happens, Apple, Google, Uber, and other companies now investing in self-driving tech are going to need talented developers that can account for the dizzying array of factors at play when a […]
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