Coffee Common: roasters roast one other at TED

Last week I was excited to announce the birth of Coffee Common, a project of coffee enthusiasts (one of them being me) coming together to improve the experience of coffee for both industry and consumers. I mentioned that to kick off the launch, the project organizers and a handful of baristas from around the world will be spending this week in conjunction with the TED conference talking about (and serving) a few noteworthy selections from a select group of roasters.

We narrowed our list to the roasters we know have beautiful coffees with clarity and balance on their offering menus—and, who would be able to produce, roast and ship enough coffee to meet the needs of the thirsty TED attendees, at their own expense.

Normally, these roasters would consider each others competition, but the Coffee Common project is about collaboration. So we had an idea. We could write a short introduction for each included roaster, or we could assign each participating roaster the task of writing the intro for one of the others - knowing very well that one of the others would be writing theirs as well. This sounded much more interesting to us. After all, your fans can gush about you, but what your competition says may be more telling. So with that in mind...

Intelligentsia - introduced by James Hoffman of Square Mile Coffee Stumptown - Introduced by Benjamin Kaminsky of Ritual Roasters Has Bean - Introduced by Peter Giuliano of Counter Culture Coffee Square Mile - Introduced by Trevor Corlett of Madcap Coffee Ritual Roasters - Intriduced by George Howell of Terroir Coffee Terroir Coffee - Introduced by Steve Leighton of Has Bean

More introductions will be posted soon. Read the rest