I just met Tommy Pollatta at the Open Video Conference in NY. He's the producer of Waking Life and A Scanner Darkly, and now the producer and filmmaker behind a "transmedia" project called Collapsus. (See this BB post on Transmedia.)
Not only is Tommy about the sweetest guy you'd ever want to meet, but he's also developing some great tools and content dedicated to informing and engaging people about major issues through entertainment. His new form, what he's calling 'transmedia,' is basically documentary mixed with narrative branching off into video games and social networking. If Mafia Wars had been invented for good instead of, well, I'm-not-sure-what, it may have been able to leverage some of what Lammotta is hoping to put into the service of peak oil and energy policy.
I'm not sure the above trailer does the experience justice, so please do check out the actual project, too, at coollapsus.com.