Sasha Costanza-Chock writes, "My book about transmedia organizing is now available for free, Creative Commons licensed download from the MIT Press!"
"In this impassioned, eye-opening study Costanza-Chock tracks the world-shaking power of transmedia organizing. Required reading for organizers and activists and scholars of social media." – Junot Diaz
For decades, social movements vied for attention from the mainstream mass media–newspapers, radio, and television. Today, some say that social media power social movements, from the so-called Arab Spring to Occupy, #Ferguson and beyond. Yet, as Sasha Costanza-Chock reports, activists and organizers agree that social media enhances, rather than replaces, face-to-face organizing. The revolution will be tweeted, but tweets alone do not the revolution make.
Drawing on extensive interviews, workshops, and media organizing projects, Costanza-Chock presents case studies of transmedia organizing in the immigrant rights movement between 2006 and 2012. Chapters focus on the mass protests against the anti-immigrant Sensenbrenner Bill; coverage of police brutality against peaceful activists; efforts to widen access to digital media tools and skills for low-wage immigrant workers; paths to participation in DREAM activism; and the implications of professionalism for transmedia organizing. These cases show us how transmedia organizing helps strengthen movement identity, win political and economic victories, and transform broader consciousness.