The DC SuperHero Girls line is aimed at 6-year-olds and the look great. Mattel designer Christine Kim says the action figures are were designed by women for girls, not by men for boys.
To show what a huge difference that makes, Kim picks up examples of the top-heavy Wonder Women and Batgirl action figures found on shelves today. "Beautiful, but really sexualized," Kim says. "There's a very direct emphasis on a womanly part."
Mattel learned some interesting things when conducting research for the toys: When boys play with action figures, they want to kill the villains, but girls want "the bad guys to be redeemed and turned into friends." Also, the girls the talked to said they did not want skinny "girly" action figures, so Kim "instructed her team to use gymnasts, dancers, and basketball players as primers for sculpting more muscular versions of the dolls and action figures."
Holy smokes! There is a reissued Evel Knievel Stunt Cycle available and it looks awesome! GenX had a lot of cool toys that were slightly-to-moderately dangerous. Dart guns that shot darts, lawn darts, Stretch Armstrong filled with evil goo, but even better than a slip and slide was the Evel Knievel stunt cycle. Evel was […]
The internet is still wonderful, a fact exemplified by The UX of LEGO Interface Panels, an article by George Cave col0lecting the tiny computer screens, keyboads and dials found on Lego bricks. All of our approaches so far: organisation by features, operation or technology, have been grounded in properties of the system, not of the […]
“I believe I have created one of the smallest working miniature trebuchets I have ever seen,” writes Alex Presle. “It launches items up to 10 ft!” The model, which Presle sells directly on Amazon, measures 4.9 inches by 3.75 inches and is 3 inches tall at rest, weighs half a pound, and is designed to […]
Considering the state of our world, it probably shouldn’t come as a surprise to find lots and lots of people pushed to their breaking point. Anxiety and stress are often constant companions during the best of times. But now, with fear and frustration running rampant, it’s easy to be subsumed by all the distractions and […]
Most of us aren’t constantly beset by poor posture. But all it takes is some subtle misalignment while you’re doing serious hours behind the wheel driving or working away at a desk to do a real number on your back. In fact, most of us are so unaware of the mechanics of good posture that […]
From ordering from Amazon to paying bills over the web to something as simple as bottled water, we’re all hooked on modern convenience. We can’t help it. There are just too many modern world advances that save us too much time not to become a creature of comfort and go the easy route. Even if […]