It's interesting that OK Go released "Upside Down & Inside Out" on Facebook instead of YouTube.
The masters of meticulously choreographed music videos, OK Go, just released their latest: a three-minute clip for their new single Upside Down & Inside Out shot entirely in zero gravity. The video was filmed aboard a reduced gravity aircraft at the Yuri Gagarin Cosmonaut Training Center near Moscow over a period of three weeks. It’s being billed around the web as the ‘first music video shot entirely in zero gravity,’ but to be fair, I think astronaut Chris Hadfield beat them to it with his rendition of Bowie’s Space Oddity filmed on the ISS in 2013.
As brilliant as OK Go’s “The One Moment” music video is from their Hungry Ghosts album, the math that went behind it is even more genius. Using spreadsheets and an incredible amount of math, you’ll see why this meticulous and gorgeous video took years to make. If you haven’t yet seen the “The One Moment” […]
OK Go is known for their complicated, flashy music videos, so when the quirky four-man band launched “Obsession” Thursday, the internet took notice. With over a million views already, the video is an impressive visual feast that uses walls of printers (567 of them to be exact) spitting out sheets of paper as its backdrop. […]
When you were 10 and your mom demanded you finish your vegetables or go to your room, you were mad. Even as kids, we hated it when we were ordered to do something. Car insurance is a federal mandate, yet that’s only one of the reasons why most Americans would rather do just about anything […]
We all know the drill. As the overlords of the smartphone and tablet markets, the braintrust at Apple very seldom hold sales on their signature devices. So rather than spending almost $1,000 on a brand-new iPad Pro, the folks in Cupertino are instead giving you the opportunity to score one for about a third of […]
Entrepreneurs looking for new avenues to reach customers may not have considered one of the fastest-growing content mediums today: podcasting. And we don’t mean just dropping an advertisement for your product or service in the middle of a popular show. Right now, there are about 850,000 active podcasts reaching 165 million Americans. Those listeners are […]