According to an Australian survey, the shit brown color seen above (Pantone 448C, or "Opaque Couché") is the ugliest hue around, reminding respondents of dirt and death. To deter smoking, Australian officials required Opaque Couché to be the main color and cigarette packages and now the UK is following suit. Apparently, Australian officials first referred to the color as "olive green" but the Australian Olive Association was none-too-pleased. Now, Pantone is grumpy about the choice of Opaque Couché.
"At the Pantone Color Institute, we consider all colours equally,” Pantone's exec director Leatrice Eiseman told The Guardian. "(There's no such thing as the ugliest color."
The new UK regulations also ban the use of logos, requiring a plain font on the packs.
More at Smithsonian: "The World’s "Ugliest" Color Could Help People Quit Smoking"
I have been making some amazing meals on a compact bullet smoker. After my first try with the super cheap bullet smoker, I decided to go for a Santa Maria tri-tip. It worked out beautifully. I loaded up the fire ring of the Dynoglo smoker I was using with lots of wood chunks and charcoal, […]
Smoking my dinner is the latest in slow ‘n low cooking for me. My brother, the actual bonafide chef in the family, got me addicted to smoking meat. While I’ve long been an enthusiast of sous-vide cooking, Brother Ben swears by his offset smoker. After visiting with his family for a bit, and eating a […]
After all the hoopla surrounding the new and creepy Cats movie trailer, this delightful 1986 PSA from the American Lung Association may provide some relief.
The field of data analytics is growing as fast as the internet itself. Self-driving cars, airline pricing, and huge marketing campaigns are all driven by the insights that data scientists can distill out of vast sums of information. Even with the help of powerful software like Python, it’s a highly skilled position. But those skills […]
If you’re marketing on the web, your Google-fu needs to be strong – and up to date. Without a firm grasp on what drives traffic, you’ll never be able to take the wheel. That’s why even if you know where to put your keywords, a little extra effort goes a long way on any marketer’s […]
Want to keep the dentist away? A little tooth care at morning and night isn’t bad, but it won’t keep the stains from smoking or fried foods at bay for long. If you enjoy your food and want to avoid the consequences, an upgrade from that old analog toothbrush can make a huge difference. Among […]