Great Eames Office film on the Polaroid SX-70

This great 11-minute 1972 film by Charles and Ray Eames highlights Polaroid's SX-70 model. They went on to create three more commissioned works for Polaroid.

According to Eames Office:

In 1972 the Polaroid Corporation commissioned the Eames Office to produce a film introducing the new and revolutionary SX-70 instant-photography camera developed by Edwin Land. The film demonstrates several potential uses for the camera and shows how it operates. It was first shown at a Polaroid stockholders meeting and later used within Polaroid as a sales tool.

Eames Polaroid SX-70 (Vimeo / Vashi Nedomansky)

Image: dansleparadisartificiel