Winning an argument is the greatest thing ever. I would argue that having someone change your mind is often a better outcome. Nevertheless, if you are interested in getting someone to agree with you, here are some science-backed tricks (via NeoMam Studios).
Influence: The Psychology of Persuasion is Robert Cialdini’s absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn’t seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven […]
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I’m going to buy the medium popcorn but end up getting the large […]
Tristan Harris was Google’s “Design Ethicist” where he studied how design choices directly affect people’s behavior in conscious and unconscious ways. He’s also a practicing magician! As he says, “Magicians start by looking for blind spots, edges, vulnerabilities and limits of people’s perception, so they can influence what people do without them even realizing it.” […]
The world is holding its collective breath. As states begin cautiously reopening, no one is sure exactly what to expect. But one thing is clear: most Americans are worried about their bank accounts. By the end of March, the average American household was spending 40 percent less on their credit cards than they were one […]
Over 25 years, eBay has carved out its space as the commerce hub of choice online. With 182 million users worldwide, that works out to about 35 percent of all US mobile users who shop those eBay storefronts. But did you know there are usually around 1.3 billion — with a B — active for-sale […]
Software apps are a dime a dozen. Well, if you’re going by their actual monetary cost, maybe not really. But considering how useless some poorly conceived, poorly executed apps are at doing the job you actually downloaded them to accomplish, it isn’t a stretch to think that many apps aren’t even worth a free download. […]