Winning an argument is the greatest thing ever. I would argue that having someone change your mind is often a better outcome. Nevertheless, if you are interested in getting someone to agree with you, here are some science-backed tricks (via NeoMam Studios).
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I’m going to buy the medium popcorn but end up getting the large […]
Tristan Harris was Google’s “Design Ethicist” where he studied how design choices directly affect people’s behavior in conscious and unconscious ways. He’s also a practicing magician! As he says, “Magicians start by looking for blind spots, edges, vulnerabilities and limits of people’s perception, so they can influence what people do without them even realizing it.” […]
The documents leaked by Edward Snowden revealed a division of British intelligence focused on the use of psychological science to influence, deceive, and infiltrate suspected terrorist cells, hostile states, criminal gangs, and activist groups. Vaughan “Mind Hacks” Bell investigates, and notes that some of their techniques draw heavily from the work of Robert Cialdini, author […]
Accidents happen. And when they do, you’re going to want a dash cam for a second pair of eyes. At the minimum, a decent dash cam can save you vast sums of time and money in case of an accident. But a really good dash cam can do a whole lot more. Here are six […]
The field of data analytics is growing as fast as the internet itself. Self-driving cars, airline pricing, and huge marketing campaigns are all driven by the insights that data scientists can distill out of vast sums of information. Even with the help of powerful software like Python, it’s a highly skilled position. But those skills […]
If you’re marketing on the web, your Google-fu needs to be strong – and up to date. Without a firm grasp on what drives traffic, you’ll never be able to take the wheel. That’s why even if you know where to put your keywords, a little extra effort goes a long way on any marketer’s […]