Winning an argument is the greatest thing ever. I would argue that having someone change your mind is often a better outcome. Nevertheless, if you are interested in getting someone to agree with you, here are some science-backed tricks (via NeoMam Studios).
Influence: The Psychology of Persuasion is Robert Cialdini's absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn't seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven… READ THE REST
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I'm going to buy the medium popcorn but end up getting the large… READ THE REST
Tristan Harris was Google's "Design Ethicist" where he studied how design choices directly affect people's behavior in conscious and unconscious ways. He's also a practicing magician! As he says, "Magicians start by looking for blind spots, edges, vulnerabilities and limits of people's perception, so they can influence what people do without them even realizing it."… READ THE REST
While prohibition was originally undertaken to reduce crime and corruption among other social problems, clearly it had what could almost be viewed as an opposite effect. During the 13 "dry" years from 1920 to 1933, unlawful production and sales of liquor through bootlegging and speakeasies were rampant. Thankfully those days are long behind us and… READ THE REST
Sometimes, it isn't desire that keeps a project from happening. Everyone wants the end result. They just aren't entirely sure how to get there. That's especially true with something like building an indoor garden. While you can follow any number of step-by-step guides about what you should do to assemble just the right mix of… READ THE REST
You understand how to mix drinks. You've seen "Cocktail." You might even be the designated server when friends get together, and you could even know your way around a bar or two. But even with that base of knowledge, you're probably still looking for a handful of cool mixing tricks that'll really knock people out.… READ THE REST