The title of Fast Company's story is "Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete" and that's exactly what Paul McDonald and Ashwath Rajan intend to do. "Bodega"—an internet-of-shit vending machine designed to replace small businesses, is so comically sociopathic it would be too on-the-nose for HBO's Silicon Valley.
In fact, replacing that beloved institution seems explicit in the very name of McDonald’s venture, a Spanish term synonymous with the tiny stores that dot urban landscapes and are commonly run by people originally from Latin America or Asia. Some might bristle at the idea of a Silicon Valley executive appropriating the term “bodega” for a project that could well put lots of immigrants out of work. (One of my coworkers even referred to it as “Bro-dega” to illustrate the disconnect.)
I asked McDonald point-blank about whether he’s worried that the name Bodega might come off as culturally insensitive. Not really. “I’m not particularly concerned about it,” he says.
A vending machine's choice and a grocery store's logistics, with "data" bridging the gulf? Maybe they'll be restocked by Ubers or Amazon drones? Hopeless. But never underestimate the power of a VC toy business to destroy the thing it cannot sustainably replace.
Designer Irina Blok lives in Silicon Valley and is the creator of Google’s now-iconic green Android logo. A couple of years ago, she started producing Only in Silicon Valley, a line of on-point greeting cards for “geeks.” She writes that the cards are designed to “celebrate tech culture of Silicon Valley, without taking ourselves too […]
They say that, in real estate, it’s all about location, location, location. That’s especially true if you’re a Silicon Valley worker who wants to avoid a horrible commute. The 848-square-foot house at 1062 Plymouth Drive in Sunnyvale is in a great location for someone in tech, as it’s about a 10-minute drive to the Google, […]
Business is booming for Silicon Valley modeling agencies that specialize in "ambiance and atmosphere models" who are sent to company Christmas parties after being briefed with back-stories that allow them pretend to be super-good-looking fellow employees, thus lulling the workers at the company into thinking that it's a kind of haven for extremely beautiful people […]
Projects big and small always go smoother when the whole team is collaborating, but members tend to get lost once the conference call ends. Timelinr is a project management solution that helps keep your stakeholders, team, and clients in the loop with high-level project roadmaps and granular task boards. Subscriptions are available today for $49.99. […]
The Adobe Creative Cloud is home to a suite of editing tools today’s creatives count on to produce their content. Whether you’re an aspiring photographer, animator, or graphic designer, Adobe’s programs can help you in your creative pursuits, and with the Complete Adobe CC Training Bundle, you can come to grips with six of them for […]
Your pet might be photogenic, but getting them to stare long enough at your camera to snap that Instagram-worthy photo isn’t as simple as telling them to sit. Bribing your pets with their favorite treat, however, might just do the trick, and with the Adjustable Pet Selfie Smartphone Attachment, you can do just that while getting […]