YouTube Face is "everywhere you look" on the site, writes Joe Veix: the exaggerated leering, lurching, laughing mugshots used by virtually every YouTuber seeking a mass audience, slapped on as the thumbnail for every last video.
Taken cumulatively, there’s a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what’s wrong with these people? Were their brains tenderized?
No, worse. YouTube Face is clickbait, attaining human form.
YouTube Face emerged bottom-up from YouTube's click-driven ad-revenue hunger games: simple exaggerated emotions, adaptable to subject matter, and shockingly effective.
Compare to Dreamworks Face, apparently the top-down creation of marketing psychologists: a contorted welding of ambiguous emotions, applied unchangingly to everything irrespective of subject, and mostly useless.
Game From Scratch reports a harrowing experience — an anonymous threat to pay bitcoin or have false claims made about their game dev tutorials to YouTube — and a horrifying one to go with it: YouTube’s automatic cooperation with the fraudster, total lack of human recourse, and loss of access to his channel after refusing […]
The Dad, How Do I? YouTube channel is filled with practical “dadvice” tutorials, everything from how to shave to how to change a tire to how to love yourself. Inspired by growing up without a father himself, the YouTuber created the channel in hopes that children without dads could find it and use it as […]
Richard Simmons gave his heart to the world. It was no small feat to be an energetic & effeminate fitness celebrity in the homophobic ‘80s, and yet he still rose to prominence and encouraged self respect at every size many years before it was cool. Richard’s videos didn’t just have us grapevining for our lives, […]
With millions out of work, the global economy in a sharp recession, and legitimate fears for the future abound, you might think this is absolutely the worst time to strike out on your own and be your own boss as a work-for-hire freelancer. But according to numbers compiled by financial services company Payoneer, the current […]
For years, dirty countertops, appliances, or bathroom fixtures were just kind of gross. But unkempt corners of your kitchen and bathroom aren’t just a sign of laziness anymore. Now, they’re a potential breeding ground for infectious disease. You can’t just limp through cleaning these days. You’ve gotta get rigorous about it, which means it’s no […]
Hunting around for an outlet or a power battery when you’re trying to charge your phone or tablet is always an annoyance. But when you’re out in the world hiking or camping or traveling, finding an outlet might be more than a minor inconvenience…it might be downright impossible. Running low on battery power isn’t an […]