YouTube Face is "everywhere you look" on the site, writes Joe Veix: the exaggerated leering, lurching, laughing mugshots used by virtually every YouTuber seeking a mass audience, slapped on as the thumbnail for every last video.
Taken cumulatively, there’s a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what’s wrong with these people? Were their brains tenderized?
No, worse. YouTube Face is clickbait, attaining human form.
YouTube Face emerged bottom-up from YouTube's click-driven ad-revenue hunger games: simple exaggerated emotions, adaptable to subject matter, and shockingly effective.
Compare to Dreamworks Face, apparently the top-down creation of marketing psychologists: a contorted welding of ambiguous emotions, applied unchangingly to everything irrespective of subject, and mostly useless.
The Black Blorchestra performs a gorgeous and stirring rendition of "Glory to Hong Kong" for an audience of protesters in HK, all dressed in the uprising's defacto uniform of masks and helmets. (Thanks, Jeff Wasserstrom!)
Infowars’ “War Room” created a brand-new hate channel on YouTube exactly one day after chief executive Susan Wojcicki’s letter to content creators about reducing extremist content. YouTube deleted Alex Jones’s all-new garbage channel shortly after receiving reports of its relaunch from VICE.
Apparently YouTube has been removing videos of battlebots, after their system flagged the videos for containing “animal suffering”.
Your smartphone’s GPS is a modern necessity for some trips, but how do you use it safely? It’s been a problem ever since phones went mobile. A certain phone mount even shelled out the money for a commercial during the Big Game, so clearly there’s a market for the solution. Turns out there are a […]
There’s reading for pleasure, and then there’s reading for fuel; absorbing the great ideas in nonfiction books so you can apply them in your own life. In today’s hectic pace, it can be difficult to find the time to do that reading – especially for the entrepreneurs and professionals who can benefit the most from […]
Breaking into the big leagues as a project manager isn’t done overnight, but there are principles that anyone can learn, and they’re applicable to nearly any business. No matter what your field, if there are multiple teams working toward a common goal, you’re going to need a roadmap. The Project Management Professional Certification Training Suite […]