YouTube Face is "everywhere you look" on the site, writes Joe Veix: the exaggerated leering, lurching, laughing mugshots used by virtually every YouTuber seeking a mass audience, slapped on as the thumbnail for every last video.
Taken cumulatively, there’s a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what’s wrong with these people? Were their brains tenderized?
No, worse. YouTube Face is clickbait, attaining human form.
YouTube Face emerged bottom-up from YouTube's click-driven ad-revenue hunger games: simple exaggerated emotions, adaptable to subject matter, and shockingly effective.
Compare to Dreamworks Face, apparently the top-down creation of marketing psychologists: a contorted welding of ambiguous emotions, applied unchangingly to everything irrespective of subject, and mostly useless.
'Dreams' by Joakim Karud is a popular track in Youtube's library of safe, royalty-free music, which it supplies to video creators who want to stay on the right side of copyright, but Sonyatv and Warner Chappell claim that the Creative Commons-licensed song contains an uncleared sample from the Kenny Burrell Quartet's 'Weaver of Dreams,' which […]
How an obscure game character from the 8-bit era ended up at the heart of a very modern YouTube takedown fight
China's state disinformation campaigns against the Hong Kong protesters are unwelcome on Youtube, Twitter and Facebook, with the mainstream platforms shutting down accounts that spread propaganda videos; but increasingly these blocked videos are available on Pornhub, something that has been jubilantly announced by mainland Chinese social media influencers on Wechat.
We all know those gifts we get “for the kids,” the ones that parents are secretly more excited to open. Drones are a perfect example, but there’s a model out there that really doubles down on that appeal. Introducing the Space Fighter Building Block Drones, a series of space fighter drones that are a blast […]
The hardest part of web design can be nailing down the look. These days, even non-designers can easily spot a stale stock photo or lazily-made icon. What’s the solution? No matter what kind of artist you are, it’s always a good idea to widen your palette. And with more than a million vector images to […]
For all that tech that gets squeezed into them, the best wireless earbuds are ones we barely have to think about. That’s the whole point, right? We get wireless because we just want to hit play and have a hands-free, cordless soundtrack for the rest of the commute. If that’s your philosophy, definitely give these […]