YouTube Face is "everywhere you look" on the site, writes Joe Veix: the exaggerated leering, lurching, laughing mugshots used by virtually every YouTuber seeking a mass audience, slapped on as the thumbnail for every last video.
Taken cumulatively, there's a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what's wrong with these people? Were their brains tenderized?
No, worse. YouTube Face is clickbait, attaining human form.
YouTube Face emerged bottom-up from YouTube's click-driven ad-revenue hunger games: simple exaggerated emotions, adaptable to subject matter, and shockingly effective.
Compare to Dreamworks Face, apparently the top-down creation of marketing psychologists: a contorted welding of ambiguous emotions, applied unchangingly to everything irrespective of subject, and mostly useless.
"Jingle Bells, Batman Smells" is one of the most significant documented viral songs among English-speaking children. Because it was spread as an oral tradition for its first quarter-century, many variants emerged. Tom Scott quizzed 64,000 people on their recollected version of the song, with some surprising results.
Wavy Boats is a Miami-based YouTuber who chronicles the weekenders, vacationers, drunks, and other landlubbers who ply the large local waves in boats they have no business piloting.
• Search warrant executed by FBI at Calabasas home of YouTube star Jake Paul on Wednesday • Judge has sealed the search-warrant affidavit • No info on nature of FBI investigation, or individual served The Southern California home of YouTube star Jake Paul was raided today in a large FBI operation that included a SWAT […]
One million Americans use American Sign Language as their primary means of communication. But as you'd expect, even though ASL is the sixth-most used language in the US, it isn't just any old language like English or Spanish or French. According to Communication Service for the Deaf, 98 percent of Deaf people don't receive education […]
After a successful round of funding on Kickstarter, Fluster: The Social Card Game is now ready to help turn a party or game night into the engaging, surprising, and enlightening social affair you always hoped it would be. A deck of 100 cards, Fluster is chock full of unusual, funny, and thought-provoking questions inspired to […]
Physics may have been that class you sleepwalked your way through in high school. But while it might have just slipped under your radar throughout your academic career, you probably shouldn't have given it such shallow attention. Sure, we could focus on the immediate pluses of a career as a physicist, like the more than […]