YouTube Face is "everywhere you look" on the site, writes Joe Veix: the exaggerated leering, lurching, laughing mugshots used by virtually every YouTuber seeking a mass audience, slapped on as the thumbnail for every last video.
Taken cumulatively, there’s a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what’s wrong with these people? Were their brains tenderized?
No, worse. YouTube Face is clickbait, attaining human form.
YouTube Face emerged bottom-up from YouTube's click-driven ad-revenue hunger games: simple exaggerated emotions, adaptable to subject matter, and shockingly effective.
Compare to Dreamworks Face, apparently the top-down creation of marketing psychologists: a contorted welding of ambiguous emotions, applied unchangingly to everything irrespective of subject, and mostly useless.
Check your mental health at the door: YouTube moderators are forced to sign an agreement acknowledging the risk of PTSD if they want the job. The Verge’s Casey Newton: “I understand the content I will be reviewing may be disturbing,” reads the document, which is titled “Acknowledgement” and was distributed to employees using DocuSign. “It […]
Last year's EU Copyright Directive will require online services to install upload filters similar to Youtube's Content ID system, a $100m, voluntary tool that allows rightsholders to claim video and audio and either censor or earn money from any user videos that matches their claims.
Update: an earlier version of this article had the relationship between the ads and the videos reversed. We regret the error Some of Youtube's most expensive advertising is being run against climate denial conspiracy videos, with ads from major brands like "Samsung, Uber, Nintendo, Showtime, Harley Davidson, and Warner Bros" as well as Greenpeace and […]
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Traditional headphones are overrated, especially now that this HumBird Bone-Conducting Speaker allows you to enjoy a rich and completely unique listening experience depending on where you place it. A must-have item for true audiophiles looking to switch up their usual listening routine, this compact speaker uses cutting-edge bone conduction technology in order to deliver a […]
You don’t need to be a professional chef in order to enjoy a great set of knives in your kitchen, yet far too many would-be culinary pros settle for subpar blades that lose their edge after a few months. This Schmidt Brothers® Cutlery Carbon 6 7-Pc Knife Block Set will bring a new level of […]