The $63 billion takeover of Monsanto by Bayer prompted a thorny branding question: what to call the new company? The company's management has announced its decision: the new company will be called "Bayer," despite the name's longtime association with Nazi slave labor camps, fatal human subjects experiments conducted on prisoners supplied by the Nazis, and complicity in the production of Zyklon B, the lethal poison used in concentration camp gas-chambers.
But for all those sins, the company name is still apparently less toxic than "Monsanto," a name that has become synonymous with immoral attempts to corner the world's food supply and patent life-forms.
F Scott Fitzgerald, in a 1928 letter to Blanche Knopf: "As ‘cocktail,’ so I gather, has become a verb, it ought to be conjugated at least once." (via JWZ)
From an excerpt from last year's The Good Neighbor: The Life and Work of Fred Rogers, the rules of "Freddish" -- as Mr Rogers' crewmembers jokingly referred to the rigorous rules that Rogers used to revise his scripts to make them appropriate and useful for the preschoolers in his audience.
Bruce Sterling republishes the acronyms in a recent Daimler white-paper on self-driving cars:
With the rising temperatures on tap this summer, the climate is going to be a frequent topic of conversation, and those conversations won’t be happy ones. Luckily, there’s a way to do a little climate change of your own – in a safe and sustainable way. When it comes to personal air conditioners, EvaPolar is […]
Whether you’re using them for next-level selfies or steady tracking shots, gimbals are a must for anyone who wants to maximize the potential of these powerful smartphone cameras we’re all carrying around. But those smartphones are also supposed to be portable, and let’s face it: Gimbals tend to offset that advantage. Weighing in at just […]
It’s too hot for yard sales, but hey: The internet is here for you. Here are the top ten deals on some of the Boing Boing Store’s best gear, just in time for summer. It’s everything from grills to security cameras to MacBook Pros, and they might be as low as they’re ever going to […]