We must secure the existence of white people and a future for white ... comics?
Theodore "Vox Day" Beale, the Nazi-quoting nationalist most famous for gaming the Hugo Awards with bloc voting campaigns, has appropriated the "ComicsGate" name for a new comics publishing company. But adherents of the ComicsGate movement, though sharing his distate for diversity, are far from pleased.
Richard Meyer, who runs the "Diversity & Comics" YouTube channel, offered a one-word response: "NOPE."
"VOX DAY tried to steal #ComicsGate," wrote pro-ComicsGate artist Ethan Van Sciver. "ComicsGate destroyed him tonight, live."
ComicsGate's followers are notorious for online harassment, from abuse aimed at women Marvel employees to recent attacks on Marsha Cooke, who had debunked the movement's attempt to claim her late husband Darwyn as an adherent. In recent weeks, major comics industry figures denounced it as a hate group.
ComicsGate's leading lights have now drawn a line in the sand at overt affiliation with white supremacists. It's Beale's commercial grab at the word, though, that really threatens to upset the apple cart.
Meyer recently raised nearly $400,000 crowdfunding a graphic novel marketed explicitly as a ComicsGate response to "SJWs", but it's an open question as to whether it amounted to a media stunt or a sustainable market for reactionary comics.
Beale plans to answer it first, beating Meyer and co. to the market as a fully-fledged, operating imprint. Asked by an interviewer if he planned to launch a crowdfunding campaign, Beale replied "I expect we will do so, yes."
Also raising ire among ComicsGaters was Beale's use of the GamerGate green-and-purple color scheme in the company's logo. Though ComicsGate was inspired by and is connected to the earlier movement, many adherents wish to avoid association with its reported excesses and disgraced figureheads.
ComicsGaters and GamerGaters share one more thing in common, though, beyond politics: an obsession with appearances.
"Just call it literally anything else," one ComicsGate fan said on Twitter of Beale's publishing plans, "and I'm totally fine."