Watch Will Smith bungee jump out of a helicopter over the Grand Canyon

Some people will do anything for attention. Oh, wait, this benefits charity.

On Tuesday, for his 50th birthday, Will Smith faced his fears and bungee jumped out of helicopter into the Grand Canyon.

Entertainment Weekly:

The video was hosted by Smith's longtime friend and Fresh Prince of Bel-Air costar Alfonso Ribiero, and Smith's family was also on hand for the 1,000-foot leap, including mom Caroline; wife Jada Pinkett-Smith; and kids Trey, Jaden, and Willow.

The stunt was live-streamed to raise awareness and donations for Global Citizen's education campaigns. The organization is known for its commitment to end extreme poverty by 2030.