Have bad type choices got you bummed out?
Don't despair, type foundry Hoefler&Co. has got you covered. Their 50-page novelty Typographic Ticket Book makes it easy to play the enforcer of design infractions like "improper kerning" and "unironic use of Helvetica."
...let us praise Hoefler & Co.’s attention to detail. The Ticket Book nails all the design conventions of municipal meter-maid gear: “things set in ALL CAPS that would be easier to read in lowercase, searing colors that dazzle the eyes, and confounding administrative indicia like bar codes and form numbers,” says Jonathan Hoefler. “And Helvetica. If the state is dressing you down, it’s always in Helvetica. Helvetica means you’re in trouble.”
The delights don’t stop there. Individual citation codes run the gamut from dad-jokey (“poor typeface choice: 72-60-HUH”) to so-inside-baseball-it-hurts (“improper hyphenation/justification: 72-436-RVR“), with a few dashes of guffaw-inducing surrealism thrown in for kicks (“improper word spacing: 72-428-C/WLKN”… get it?). The ticket book includes 32 “common design infractions,” which Hoefler admits he had to edit down. “Space permitting, [it] could probably have run to at least 60,” he says.
The Typographic Ticket Book is available from Hoefler&Co. for $10.
FACIET MAIOR LOGO = "Make the logo bigger."
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