In The New York Times, Mike Isaac explains why newsletters are a better way of communicating than Facebook and Twitter.
For me, the change has happened slowly but the reasons for it were unmistakable. Every time I was on Twitter, I felt worse. I worried about being too connected to my phone, too wrapped up in the latest Twitter dunks. A colleague created his own digital detox program to reduce his smartphone addiction. I reckon he made the right choice.
Now, when I feel the urge to tweet an idea that I think is worth expounding on, I save it for my newsletter, The Dump (an accurate description of what spills out of my head). It's much more fun than mediating political fights between relatives on my Facebook page or decoding the latest Twitter dust-up.
I agree with Mike. Platforms like Google, Facebook, and Twitter control every aspect of your communication. As centralized proprietary platforms, they own your content and your audience. They can deplatform you with the push of a button and permanently cut you off from a readership or viewership you've spent years to cultivate. With a newsletter, you have the email addresses of all your subscribers. Newsletters are so much better than Facebook I'm surprised Zuckerberg isn't lobbying Congress to ban them.
Speaking of newsletters, you should check out Boing Boing's newsletter! I also have a couple of newsletters you might be interested in: Recomendo, a weekly newsletter with 6 short tips and recommendations, and Book Freak, a weekly newsletter with useful quotations from books I've read.
Even though I write posts on Boing Boing almost every day, I've been wanting to write a newsletter that goes a bit deeper into my personal interests, and so I decided to start The Magnet. Every week in The Magnet I'll write about tips I find useful, things that interest me, what I've learned, interviews, […]
Exploding Topics is a newsletter that presents terms and words that are trending in Google Search. The latest newsletter looks at Dermaplaning (using a "scalpel to shave layers of dead skin cells from your face), SaaS SEO ("part of the 'extreme marketing specialization' metatrend"), Podcast Microphone, Back Market ("a marketplace for buying and selling refurbished […]
Matt Levine's consistently excellent newsletter for Bloomberg is called Money Stuff, and is typically focused on white collar crime and crime-adjacent behavior. Monday's edition looks at the New York Times' article on on the possible existence of Epstein-related incriminating videos, and attempts to explain why the story doesn't actually allege criminal behavior by the lawyers […]
Batman never roars into the Gotham night without his utility belt. James Bond never embarks on a world-saving mission without stopping to see Q and picking up a few helpful gadgets. The world can be a challenging, even occasionally dangerous place — and that's never been more apparent than in the past few months. So […]
Vacuum cleaners have come a long way since those giant bulky bag behemoths that used to take up most of the hall closet. Machines that handle that kind of cleanup now have to be more than just carpet sweepers. They need to be small, powerful, convenient, and capable of handling a variety of big and […]
Everybody's got a story. Unfortunately, not everybody has the tools to tell that story the right way. That's especially true for someone looking to produce their first screenplay. Just as with any type of writing, penning a script for the screen has a set of rules all its own. Understanding that structure, as well as […]