The Intercept has just released "A Message From the Future," a short science fiction movie narrated by Alexandria Ocasio-Cortez and drawn by Molly Crabapple, describing the coming "Green New Deal Decade," when Americans pulled together and found prosperity, stability, solidarity and full employment through a massive, nationwide effort to refit the country to be resilient to climate shocks and stem the tide of global climate change.
It's an astonishingly moving and beautiful piece, and deploys a tactic that has been surprisingly effective at mobilising large groups of people: creating a retrospective describing the successful project to inspire people to make it a success. Famously, this is the tactic that Jeff Bezos insists on at Amazon for the launch of new internal projects: ambitious internal entrepreneurs must submit a memo describing the project as a fait accompli, and if the description is compelling and exciting enough, they get the resources to make it happen.
But it's not just Amazon: as anthropologist Gabriella Coleman describes in Hacker, Hoaxer, Whistleblower, Spy, her seminal 2014 study of Anonymous, this is how Anon ops get started: an individual Anon makes a video announcing victory in some op that hasn't taken place yet, and if enough other anons are inspired by it to make it happen, then it happens.
In her article accompanying the video, Naomi Klein describes the audacity of other projects on this scale, like FDR's New Deal, and how much skepticism they were met with at their outset -- and how, as the vision caught on, it spread like wildfire through the population, so that something that was once impossible became inevitable.
One reason that elite attacks never succeeded in turning the public against the New Deal had to do with the incalculable power of art, which was embedded in virtually every aspect of the era’s transformations. The New Dealers saw artists as workers like any other: people who, in the depths of the Depression, deserved direct government assistance to practice their trade. As Works Progress Administration administrator Harry Hopkins famously put it, “Hell, they’ve got to eat just like other people.”
Through programs including the Federal Art Project, Federal Music Project, Federal Theater Project, and Federal Writers Project (all part of the WPA), as well as the Treasury Section of Painting and Sculpture and several others, tens of thousands of painters, musicians, photographers, playwrights, filmmakers, actors, authors, and a huge array of craftspeople found meaningful work, with unprecedented support going to African-American and Indigenous artists.
The result was a renaissance of creativity and a staggering body of work that transformed the visual landscape of the country. The Federal Art Project alone produced nearly 475,000 works of art, including over 2,000 posters, 2,500 murals, and 100,000 canvasses for public spaces. Its stable of artists included Jackson Pollock and Willem de Kooning. Authors who participated in the Federal Writers Program included Zora Neale Hurston, Ralph Ellison, and John Steinbeck.
A Message From the Future With Alexandria Ocasio-Cortez [Naomi Klein/The Intercept]