Uber apologizes for tweeting racial slur

There's a certain elegance to the troll here. Knowing that Twitter doesn't moderate racist terms of abuse, and realizing that Uber's Twitter support account is a dumbly overfamiliar auto-response bot, it was easy for someone to make it say anything they wanted it to. And what they wanted it to say was that. (Most cunning of all, once Uber Support had tweeted, the troll changed their name back to something innocuous, removing the obvious echo.)