If you're marketing on the web, your Google-fu needs to be strong – and up to date. Without a firm grasp on what drives traffic, you'll never be able to take the wheel. That's why even if you know where to put your keywords, a little extra effort goes a long way on any marketer's resume. If you want a certification that proves your marketing savvy, a couple of online courses are key.
For data analytics, there's Google Analytics Certification: Get Certified In 2 Days. This 2-hour boot camp targets all the insights covered in the exam: How to monitor ads, build reports and model the wealth of data that Analytics can give about any site. In all, the package includes 20 lectures and hundreds of practice questions. It's available for $13.99.
For those looking to turn that customer data into clicks, the Ultimate Guide To Google AdWords is an essential course. Suitable for beginners, it teaches users how to build an AdWords account from scratch, then use it to optimize any marketing campaign by integrating keywords into company language across the board. Packed with 18 hours of content, the course is $12.99.