It's not literally ITC Avant Garde (it's an extrabold likeness) but Yahoo clearly paid a fabulous amount of money to get a new logo that will be fashionable for the rest of 2019.
Long live the classics:
On Friday, January 8, comedian Louie Mantia posted a fake PR release on Twitter, depicting the Olive Garden formally revoking Sean Hannity's Pasta Pass in response to recent political events. This was clearly an absurd parody of Brand Activism, made even funnier by the fact that Mantia accidentally misspelled "vicious attacks" as "viscous attacks," cueing… READ THE REST
Troubled chipmaker Intel has unveiled a new logo. To quote Raymond Wong, it "now looks like the store brand of Windex". READ THE REST
Unilever, the $143.8 billion vampire squid of toiletries and snacks, is promising to remove the word "fair" from the name of its skin-whitening cream "Fair and Lovely". It will also stop calling it whitening cream in marketing materials. Racism solved! "We recognise that the use of the words 'fair', 'white' and 'light' suggest a singular… READ THE REST
If you live in a home without a fireplace, you probably aren't in the minority anymore. In fact, more and more residents don't have that home feature that used to be a central source of warmth, light, and food preparation for centuries. Just this century, the percentage of new single-family homes built including a fireplace… READ THE REST
By the time you feel the burn coming from the bottom of your dangerously overheated laptop, it might already be too late. Airflow is hugely important in making sure the hard-charging components inside your laptop stay cool so they can keep functioning properly. But, without adequate airflow, your processor and battery can build up tremendous… READ THE REST
Learning to play an instrument like the piano can be amazingly rewarding. However, it just as often turns out to be amazingly frustrating. We all have visions of sitting down to learn, then being able to toss off a note-perfect version of something like Beethoven's Fur Elise or Queen's Bohemian Rhapsody in short order. While… READ THE REST