Everyone likes to make fun of budget airline Spirit, which charges extra for almost everything besides a small hard seat. And yet it is very profitable. In his new role as a Medium columnist, the inimitable Rob Walker explains why the derided brand is rolling in cash. The short answer: Spirit might not be an enjoyable way to travel, but passengers know what they are getting into.
Spirit is successful, Engel suggests, “because it is grounded in honesty.” By this, he means the carrier is quite clear about its value proposition and who its target customer is, and there’s none of the “brand confusion” a customer experience when a mainstream carrier suddenly offers a bare-bones experience. “Their customer proposition is easier to understand, and in some ways has more integrity, than the offering from many other airlines,” he says. “It’s just that the product offering is not attractive to all customers.”
Spirit has delivered on what it actually promises — not on what somebody else suggests it might have promised. The brand might be a joke to pop culture but not to its customers, and it’s the latter that counts. “There’s a sizable market segment who is willing to forgo the frills for rock bottom price,” Engel says.
Image by Sunnya343 - Own work, CC BY-SA 4.0, Link Modified
A gentleman on an easyJet flight from Manchester to Iceland apparently began disassembling and chewing up parts of his mobile phone, causing the battery to smoke and alarming passengers. Prior to this snack, Matthew Flaherty, 44, was simply acting like a drunk asshole violently threatening passengers and crew. The pilot diverted the plane to Edinburgh […]
Last June, Chloe Haines (26) was on a flight from Dalaman in Turkey. She suddenly got out of her seat and shouted to the 206 other people on board, “I want to die” and “I’m going to kill you all” as she lunged at an exit door handle. The crew and passengers were able to […]
Potok Philippe, a 28-year-old self-styled social media influencer, was charged with mischief after he told fellow plane passengers, “Can I get everybody’s attention please. I just came back from Hunan province, the capital of the coronavirus. I’m not feeling too well. Thank you.” The plane made an emergency landing and Philippe was arrested. From Metro UK: […]
Is it just us, or does it feel like winter hasn’t been as horrendous as usual this year? Well, stats show it’s actually been one of the warmer winters on record so far this year for many eastern U.S. cities in January and February. But, almost on cue, weather experts warn signs of a serious […]
While mobile devices are all but essential and the center of so many individual universes these days, find one person who loves their wireless plan with that type of passion. Check around. We’ll wait… Didn’t find anybody, did you? That’s because most wireless plans are designed for the convenience of the provider and will nickel-and-dime […]
In the early days of the web, everyone wanted a .com domain for their site. As a result, all the good ones got snapped up. But .com no longer has the cachet it once did. In fact, many new businesses and individuals are opting for other top-level domain extensions. One of the most memorable is […]