Over the weekend, the Luchon-Superbagnères ski resort in the French Pyrenees used a helicopter to bring in fresh snow to the slopes from higher elevations. The chopper dumped 50 tonnes of snow on the beginner and ski school slopes. From The Guardian:
Hervé Pounau, the director of the local department council, said the cost of the operation would be recouped many times over by the business that would have been lost to a lack of snow.
"It will cost us between €5,000 and €6,000, in the knowledge that over the long term we will get at least 10 times' return on that investment," Pounau said in a statement…
The operation has angered French ecologists. Bastien Ho, the secretary of Europe Écologie Les Verts party, said the snow transfer operation was evidence of an "upside-down world".
"Instead of adapting to global warming we're going to end up with a double problem: something that costs a lot of energy, that contributes heavily to global warming and that in addition is only for an elite group of people who can afford it. It is the world upside down," he told French television.