Flaws in Boeing's 737 MAX jet led to the deaths of hundreds of passengers in two accidents, the plane's worldwide grounding, and an investigation that revealed the spreading rot of corporate incompetence and horrifying lapses in oversight. Even with fixes, no-one wants to get on the 737 Max. The solution? Rename it.
Boeing has today announced an order for up to four Boeing 737 jets by Polish airline Enter Air. Yes, the airline is ordering Boeing 737 MAX 8 aircraft, but that's not how they're being described. These planes are being described as Boeing 737-8 aircraft. This is clearly part of a very slow and subtle rebranding exercise for the troubled jet. … The first signs of the Boeing 737 MAX being rebranded came over a year ago. At the time IAG (the parent company of Aer Lingus, British Airways, Iberia, and Vueling) signed a letter of intent for up to 200 Boeing 737 MAXs, and IAG referred to these planes as the as the 737-8 and 737-10.
A Trump recommendation, in fact:
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?
— Donald J. Trump (@realDonaldTrump) April 15, 2019