70 years of tuberal gender oppression is at an end! Mr. Potato Head will henceforth simply be known as Potato Head. You know, like Pyramid Head from Silent Hill.
The change will appear on boxes this year. Toy makers have been updating their classic brands to appeal to kids today. Barbie has shed its blonde image and now comes in multiple skin tones and body shapes. Thomas the Tank Engine added more girl characters. And American Girl is now selling a boy doll.
UPDATE: Au contraire! Hasbro clarifies that it's just the brand being renamed. Mr. and Mrs. Potato Head are not themselves being degendered.
The earlier misapprehension is due to the headline (and ambiguity) of the Associated Press's original newswire item about the rebranding. I've embedded it below; the same wire story is now much longer.