This is not someone parodying Vanilla Ice, although Vanilla Ice may be parodying himself. Either way, word to your mother. From Samsung UK:
Reduce Your Ice, Ice Baby! 90s rap superstar Vanilla Ice has teamed up with Samsung to re-release his hit single 'Ice, Ice Baby' delivering a powerful message "with a sustainable edge". The brand-new single and music video sees the rapper encourage viewers to make a small change with a big difference, calling on us all to increase the temperature of our freezers and lower the collective global carbon footprint.